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Life, 1913-10-09 · page 36 of 44

Life — October 9, 1913 — page 36: what you’re looking at

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Life — October 9, 1913 — page 36: Life, 1913-10-09

What you’re looking at

This page contains **satirical advertisements and content typical of early 20th-century Life magazine**. ## "Colleges Wanted" (Right Column) A **mock want-ad** from "Anxious Parent" seeking colleges that embrace modern education. The satire criticizes institutions still clinging to outdated curricula (19th-17th century baggage) and presidents more interested in soliciting donations from wealthy industrialists ("trust magnates") than in genuine education. This reflects Progressive Era concerns about academic stagnation and the corrupting influence of wealthy donors on educational independence. ## "Dry Humor" (Bottom Left) An **Irish immigrant joke** playing on ethnic stereotypes common to the era. An Irishman views Arizona's desert as so barren that "nine acres of it" couldn't rust a single nail—exaggerating the wasteland to absurd effect. Typical period humor targeting Irish workers. ## Left Side Advertisements for **Naylor's Bonbons/Chocolates** and other period products—standard commercial content typical of Life's revenue model. The page is primarily **advertising-driven** rather than satirical commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

as a gift carries a message more words and as delicately as of Sete is universally appreciated. gift is a subtle tribute to good taste. aqua /JJau==»> Bonbons Chocolates « Exch piece of <Sée is made as if our seputenion depended on it alone. (Chocolate-covered nuts and fruits, dainty and creams, little nuggets of flavor—<fg4e is the candy word that elways means deliciousness. “S42 Bonbons and Chocolates and other sweet things from «fede are sold by sales agents (leading drug- everywhere) in United States and, roe da. If there should be no sales agent near you, please write us. vy 64 Irving Place, New York FRANK DeK. HUYLER, Pres, Ash for Sghe Cocoa and <fighe Chocolate ‘ot " Colleges Wanted 'ANTED—Colleges. Owing to the rapid progress in ideas and ideals, facts, fig- ures and functions, the undersigned would like to get into immediate communi- cation with colleges having a speaking acquaintance with twentieth century educational needs. Colleges that specialize in live subjects, live issues, live languages and live pro- fessors preferred. No college carrying excess baggage belonging to the nineteenth, eigh- teenth or seventeenth century need apply. In writing please state how many substantial changes you have made in your curriculum in the past forty years and the nature of said changes. State also whether your president considers it more important to have a helpful and truth-teaching institution or, with honorary degrees in each hand, to chase trust magnates for endowments. Address, Anxious Parent, Obfuscus Boulevard, N. Y. The chief forest ranger of the big government reserve along the Grand Caiion, in Arizona, had occasion lately, in the course of a somewhat extended trip, to travel as far cast as Kansas City. When he returned to his post of duty he brought along an Irishman who had expressed a desire to go West and grow up with the country. When they struck the desert the Irish- man looked for a spell at the dry and arid prospect. Then he said: “ Mister, I don't want to say anything unpleasant about this country, but it looks to me like it would take nine acres of it to rust wan nail!” —Saturday Evening Post. “It is so easy to dress well— —if one only knows how!” and with Vogue at hand, it is easy to know how—so easy in fact that dowdiness in dress becomes inexcusable. dressing is not nearly so much a matter of income as of information—the longest purse does not by any means tum out the smartest gown. It is the little things that count—the tiny modifications, the incidentals and accessories. And for just these highly important trifles, the woman who realizes the importance of really distinctive dressing turns invariably to her But Vogue is far more than a mere authority on little points of fashion and passing caprices of style, Vogue is intensely practical! For any woman who wishes really to dress well—whether she spends on her clothes $500 or $5,000 —Vogue is the most ical magazine published. Take, for instance, the next two ni 3 AUTUMN PATTERN NUMBER Now On Sale A display of 250 patterns, selected models, together with a multitude of suggestions as to the newest materials, trimmings and accessories. Besides this regular pattem service, Vogue is always glad to have cut'to your order a special individual pattem of any costume illustrated anywhere in the book. You might spend an entire season in Paris haunting the show rooms of the great designers and yet not be dressed as smartly and becomingly as you can simply by using Vogue and Vogue pattems. AUTUMN SHOPPING NUMBER Ready October 13th All the best things in all the new stocks of all the best shops spread out be- fore you in one big attractive catalogue. A personally conducted tour through the little shops and the big stores; and a splendid exposition of the work done all through the year by Vogue's “Seen in the Shops.” Furthermore Vogue’s shop- ping service will buy for you, without charge, anything shown in this number or any other number, thus giving you the full benefit of the great metropolitan shops no matter where you may happen to be. If you are not acquainted with Vogue and its economies—this is an excellent number for you to sample. VOGUE FOUR FORTY-THREE FOURTH AVENUE NEW YORK CITY 2Scents a number Twice a month Condé Nast, Publisher comicbooks.com