Life — September 18, 1913 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Tit OMIM HUDSON Six-54, $2250 Seven-Passenger Something Really New— ‘Six Cylinders—Distinguished Beauty Never before have HUDSON designers brought out in one model so many advances. But it happens that Europe, after reaching the limit in fine engineer- ing, has suddenly corrected many faults in bodies. And America must follow. Some makers will delay, some chafe and protest. But sooner or later we have always followed European vogue. Those who waited found their models obsolete ere long. You remember how it was with fore- doors. Here is an ideal body type which marks the coming mode. The world’s best designers agree on it. All the best foreign makers will this year exhibit nothing but streamline bo We have not merely copied—we have Hudsonized the type. We have ourselves worked out count- less improvements. We have, we believe, the handsomest car you'll see. But the general effect is such as‘ must mark any up-to-date car this year. Europe is Right And Europe is right. Look at passing models. Note that abrupt and inartistic angle at the dash. Compare with this model, where the streamline runs unbroken from tip to tip. Compare the high-hung, top- heavy bodies with this low-hung effect. Compare old-type fenders with these new. Compare the old way of carry- ing extra tires, blocking one front door, or on the rear, when the bal- ance of the car is disturbed. Now both front doors are clear and still the tires are where they should be— on the running board. Note that every door hinge is concealed. Why did we ever have body sides marred by projecting hinges? Note the left-side drive, the cen- ter control, the deep cushions with high backs. You sit in the car, not on it. Now speeds. We have wide tonneau doors. We have every operation and control within reach of the driver's hand. we have four forward You know that these things are , desirable. Now that they have been thought of, and adopted abroad, what ‘car can resist coming to them? Other New Things Here are other new features which we have adopted in this new HUDSON Six-54: A seven-passenger body, where the extra seats fold out of the way. 135-inch wheel base—36 x 44- inch tires. Gasoline tank in dash, also an European innovation. The Delco system of electric self- cranking—the rapid type built espe- cially for this car. Powerful elec- tric lights with dimming attachment. Speedometer set in dash. Con- cealed noiseless gears set into the axle. Yale lock on ignition control. Rain-vision windshield. | Gen- uine Pantasote top with curtains at- tached, ready for instant lowering. Electric horn—trunk rack—tire holders—license carriers. Every comfort and convenience known. Built by Howard E. Coffin and His Engineers Here, too, is the latest production of Howard E. Coffin and his great engineering corps. The men who built the former HUDSON Six, one of the greatest successes ever known in this industry. This is their masterpiece. The largest, finest, strongest car these men have ever built. Their sturdi- est car, their most comfortable car, most dependable. And note the price Note how this factory, with its mammoth output, has cut the cost of Think of a Six of this power and size and room selling for $. Even one year ago such a price was unthinkable. See This Innovation Your local HUDSON dealer has this car on show. Go sce it, if only to see the trend of design in motor cars. Compare it side by side with old-style cars and judge which you want to drive. See it now—while it’s new. Our catalog on request. HUDSON Motor Car Company T107 Jefferson Ave., Detroit, comicbooks.com