Life, 1913-09-18 · page 43 of 44
Life — September 18, 1913 — page 43: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire. It's a cover advertisement for Vogue magazine's "Forecast of Fall Fashions" issue (September 15, 1933), placed in *Life* magazine. The page promotes Vogue's authority in predicting upcoming fashion trends rather than merely reporting current styles. The accompanying text emphasizes that consulting Vogue protects readers from "costly failures" in wardrobe choices—positioning the magazine as an essential, authoritative guide. The urgency messaging ("sell out in the first three days") and decorative oval border with ornamental corners reflect 1930s advertising design conventions meant to convey elegance and exclusivity. **Context for modern readers**: This reflects pre-internet era dependence on magazines as the primary source for fashion forecasting. Vogue's predictive function was genuinely valuable when trend information traveled slowly and fashion was more centralized.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
en, has ore iful sto ails VYOSUE The FORECAS of SEPTEMBER 15,1933 PRICE 25 CENTS ‘The Vocus Comeany ‘Comma’ Nast Prawdert LOOK for this ~ an } COVER It is the cover of the Vogue Forecast of Au- tumn Fashions —the very first authentic news of the coming mode for fall and winter On all newsstands NOW Why take chances with your wardrobe again this fall when simply. by consulting ‘ogue you are not only assured valuable new ideas but insured against costly failures. SO great is the de- mand for Vogue E newsdealers often out in the first al days. © To avoid disappointment get your copy at once. Twice a month 23 cents a copy OF all Vogue's claims to distinction, the greatest, perhaps, is its $4.00 @ year Twenty-four munbers VOGUE Conde Nast, Publisher nor even of 443 Fourth Avenue New York City every issue apy ability—universally recognized—to forecast the fashions. In ar desing representing not the styles of Yesterday, ‘oday, but wonderfully accurate presentiments of the styles of Tomorrow. comicbooks.com