Life, 1913-09-18 · page 40 of 44
Life — September 18, 1913 — page 40: what you’re looking at
What you’re looking at
This page consists almost entirely of **period advertisements** (circa 1910s-1920s) with no political satire or editorial cartoons. The ads showcase: 1. **McCallum Silk Hosiery** — marketed to men concerned with "correct dress" 2. **Arrow Semi-Bosom Shirts** — positioning a hybrid garment combining stiffness with comfort for fashionable high-cut waistcoats 3. **"The Lady Who Smoked Cigars"** — a Rupert Hughes story advertised by Life Publishing Company 4. **A small illustration** of children, with one saying she can't reach cigars now but will when grown—likely promoting smoking as aspirational The page reflects **early 20th-century consumer culture** aimed at middle/upper-class men concerned with fashion and propriety. The children's caption implies cigarettes/cigars as markers of maturity and sophistication—reflecting pre-health-warning advertising norms. This is primarily a **commercial page**, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Service is the Test Not only in its durability, but in the rich beauty of materials, the luxurious feel of the puresilk mesh and the soft tone of the colors, HM Callum Silk Hosiery gives honest value through its all- around service. Men who know values and _appre- ciate the satisfaction of correct dress insist on McCallum’s. $1 and upwards at the best dealers everywhere McCallum Pogiery Company Northampton, Mass. Smoked Cigars You will not be disappointed in her after reading this snappy little story by Rupert Hughes. A. delightful hour’s reading. Fifty cents per volume Life Publishing Company 17 West 31st Street New York ARROW SEMI-BOSOM SHIRTS Particularly good for wear with the modish, high-cut waist- coats. Combines with the neat appearance of a stiff-bosom shirt the comfort of a soft one, $1.50 and up. CLUETT, PEABODY & CO. Ine Makersof Annow Coutans “1 CAN'T REACH ‘EM NOW, KITTY, BUT NEVER MIND, Jest You WAIT TI. 1 crow UP!” now is sonal ¢ this pr faciliti PEF will be tobace ally gt which all imy cacy. will be learn | pany A Each | Cigare where You 3 comicbooks.com