Life, 1913-09-18 · page 33 of 44
Life — September 18, 1913 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes the Ohio Electric Car, manufactured in Toledo, Ohio, and distributed in Canada by Gibson Electrics. The ad emphasizes three types of "comfort": driving comfort (magnetic controls, safety features), physical comfort (luxurious upholstery), and artistic comfort (elegant design). The interior photograph shows the spacious, cushioned seating that was a selling point. The phrase "the envied electric" suggests these were prestigious vehicles. This advertisement reflects the **early 1900s automotive era** when electric cars competed seriously with gasoline vehicles—electric cars were considered quieter, cleaner, and more refined, particularly appealing to wealthy and urban buyers. The reference to "Viennese models" suggests European design prestige. There is no political cartoon or satire on this page—it is purely commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMEORT! The Keynote of Ohio Electric Construction Driving Comfort— magnetic (disc) control; magnetic brake, absolutely eliminating skidding; double drive from both front and rear seat; extra-wide doors, with patented safety catch; full width rear seat; external brakes— cannot freeze up and afford a sure grip at all times. Physical Comfort—big, deep, luxurious upholstery that embodies the utmost in ease and softness. Artistic Comfort—a grace of line and a beauty of finish that have made these exclusive Viennese models the envied cars on every boulevard. Most of the features which distinguish the Ohio are patented and exclusive. You should ex- amine them at the nearest Ohio showroom. Descriptive literature on request. The Ohio Electric Car Company, 1505 West Bancroft St., Toledo, O. Gibson Electrics, Ltd. Ontario Distributors ‘Toronto, Canada QHIO THE ENVIED ELECTRIC Fae comicbooks.com