Life — September 18, 1913 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an automobile advertisement**, not satirical content. It promotes the Chandler Light-Weight Six automobile priced at $1,785, marketed as affordable yet luxurious. The ad emphasizes the car's efficiency (over 16 miles per gallon) and light weight (under 3,000 pounds fully equipped) while claiming superior engineering. It features a side-view illustration of the vehicle and lists "The Men Who Know"—executives from Chandler and Lasier Motor Company who supposedly guarantee quality. The headline's phrase "a Six You can afford to Run" plays on the contemporary appeal of six-cylinder engines as a middle-class luxury. The copy targets buyers seeking economical performance without sacrificing prestige—a key marketing strategy during the 1920s automobile boom. No political satire is present; this is straightforward commercial messaging.