Life, 1913-09-18 · page 2 of 44
Life — September 18, 1913 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an automobile advertisement**, not satirical content. It promotes the Chandler Light-Weight Six automobile priced at $1,785, marketed as affordable yet luxurious. The ad emphasizes the car's efficiency (over 16 miles per gallon) and light weight (under 3,000 pounds fully equipped) while claiming superior engineering. It features a side-view illustration of the vehicle and lists "The Men Who Know"—executives from Chandler and Lasier Motor Company who supposedly guarantee quality. The headline's phrase "a Six You can afford to Run" plays on the contemporary appeal of six-cylinder engines as a middle-class luxury. The copy targets buyers seeking economical performance without sacrificing prestige—a key marketing strategy during the 1920s automobile boom. No political satire is present; this is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Not only a Six You can afford to Buy—but a Six You can afford to Run LIGHT WEIGHT SIX Rao ves HE Chandler Light-Weight Six at $1785 establishes a new standard of automo- bile values. Here is a big, roomy, luxurious car, completely fitted with the highest grade equipment, representing the utmost advance in automobile design and construction, selling for several hun- dred to a thousand dollars less than any other car approaching it in quality. Yet there is no great mystery about it. The build- ers of the Chandler Six have been building world- famous sixes for years. They have been able, through this extended experience, to avoid costly errors, and expen xperiment. The Chandler Six is probably the lightest car of its size and power ever built—yet as strong and sturdy as a car can be. Though it isa long, roomy, graceful car, its actual scale weight is less than 3000 pounds fully equipped, ready for the road. CHANDLER $178 Entered at the Post OfGce at fork, Ns Ya, a8 Secoud ‘tish Possessions, BUILT BY MEN WHO KNOW The builders of the Chandler Six have so thor- oughly mastered the many problems of six con- struction that the Chandler Six combines all of the unquestioned advantages of the six with all of the economy of the best and most efficient fours. The Chandler Six is daily averaging over 16 miles on one gallon of gasoline. It is one of the best hill- climbing cars made. And Chandler owners are get- ting hundreds of extra miles out of every set of tires. Let any dealer demonstrate these facts. The Chandler Six is emphatically a car that you can afford to run. The motor is the heart of any car. The motor of the Chandler Six is without equal in any car at any price. With it you can run at 3 to 55 miles on high gear and its “pick-up” isastonishing. The Chandler motor is the exclusive property of this Company and is not to be had in any other car. Now read the Chandler specifications carefully Not an ex- perimental, untried, doubtful feature in the whole list. The Men Who Know F.C, CHANDLER, former vice-president. gen- ‘eral manager and director, Lozier Motor Co. C. A. EMISE, former sales manager aod diree- tor, Lozier Motor Co. w. EAD, former foreign sales manager ormet purchasing ageat, jintant purchasing agent J. R, HALL, former manager supply, repair and service departments, Loner Motor Co. The Specifications COOLING, Centrifugal pump. high-class square-tube radiator. ING, Westioghowe Electrielighting Gen- irge storage battery. Solar lamps, illuminated Licewse-bracket. oudere. 35. 1LP, 3825 laches, 11" Head type. st ia two blacks,” Valves enclosed. -gear pump in oil-base, Oil-gauge on motor igh-Tension Moj CARBURETOR. berg * Little primin, attachments. SELF-STARTER. Westinghouse Electric built into motor. Mot-sir and dash CLUTCH. Multiple disc. Raybestos and steel ball-bearing. oe tank in rear, Gasoline-gauge. STREAM LINE BODY. Five-passenger coach type. nickeled, UPHOLSTERING. 10.inch cushions, High-grade tufted leather. High-grade springs. in without rods or braces. Adjustable ilation. TOP. Mobsir top with + Jiffy” curtaian, HORN. Genuine motor-driven electric. JONES SPEEDOMETER. COLOR AND finished in hood and cowl black. All hard: Over $4,000,000 worth of Chandler cars already sold to the strongest list of dealers ever associated with a new car. Get in touch with the Chandler dealer in your city and arrange for demonstra- tion and delivery date at once. Catalog and name of nearest dealer on request. Fay nam u A 1 1 the ne Creator comicbooks.com