Life, 1913-09-11 · page 29 of 44
Life — September 11, 1913 — page 29: what you’re looking at
What you’re looking at
This is not satire or political commentary—it's a straightforward automobile advertisement from *Life* magazine's early 20th-century pages. The image showcases the "Locomobile Berlins," a luxury closed-car model. The text highlights features meant to appeal to wealthy buyers: rounded body design, interior refinements like corner lights, mirrors, concealed toilet cases, and telephones—luxuries that emphasized automobiles as mobile drawing rooms for the affluent. The advertisement reflects the era when closed cars (as opposed to open touring cars) were novel and prestigious. By mentioning "advanced tendencies in closed car modes," it positions the Locomobile as cutting-edge technology for the 1914 market. The inclusion of features like frameless windows and luxurious upholstery signals the vehicle targets upper-class consumers seeking comfort and status symbols during the early automobile boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Exhibits advanced tendencies in closed car modes. Rounded body surfaces produce graceful outlines from every angie of view. Interior features of interest are dainty corner lights and mirrors, deep luxuri- ous upholstery of inviting pattern, concealed toilet cases, telephone, frameless windows that can be raised and lowered without effort, and other attractive refinements. Locomobile Closed Cars for 1914 may be seen at our branches in the larger cities, Further details, with prints from the Locomobile Studio, and special book of color plates will be forwarded on application. . ay SNS i See. 2 = Sas The Locomobile Company of America, Bridgeport, Conn. comicbooks.com