Life — September 4, 1913 — page 5: what you’re looking at

What you’re looking at

# Page Analysis This page contains **primarily advertising** rather than political cartoons. The main content is a "Life's Wire" humor column featuring a satirical dialogue between "Life" magazine and Postmaster-General Burleson about the Bourne parcel post system. The joke mocks Burleson for claiming the parcel post was a success while Life magazine points out it was the only publication that recognized "what a stupid thing the Bourne parcel post was" from the start. Below is a Liquid Veneer automobile cleaning product advertisement and a Waltham Watches "Riverside Jewel Series" advertisement featuring an ornate jewelry box with a watch. The page is primarily **commercial**, with the Burleson exchange serving as light editorial satire about government postal policy.