Life, 1913-09-04 · page 29 of 40
Life — September 4, 1913 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising** from a 1910s-era *Life* magazine. The main elements are: **Advertisements:** - Waterbury Cigarettes (personalized, Turkish tobacco, $2/hundred) - Strong's Arnica Tooth Soap - Aetna Insurance "Combination Residence Policy" **Satirical Content:** A brief joke cartoon shows two men discussing an "octagonarian"—one defines it as "a feller that has eight toes on each foot," playing on the prefix "octo-" (eight) and misapplying it to body parts rather than age. The humor is simple wordplay. **Editorial Essay:** "Isolation" satirizes a new anesthesia technique by imagining applying it socially—numbing consciousness during boring after-dinner speeches, restaurant robberies, or conversations with "lady suffragettes." This mocks both emerging medical technology and contemporary social frustrations, with particular disdain toward women's suffrage advocates. The page reflects early 20th-century attitudes: consumerism, skepticism toward reform movements, and casual dismissal of women's political participation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Waterbury Cigarette Company now is prepared to supply, at $2.00 the hundred, Per- sonal Cigarettes of a grade that is made possible at this price only by this company’s experience in and facilities for catering to a very select trade. These PERSONAL CIGARETTES will be skillfully blended, to suit your taste, of tobacco certified to be true Turkish tobacco, actu: ally grown in Turkey and cured in Egypt, and which is healthfully free from heavy nicotine and all impurities and adulterants. To many the deli- cacy, sweetness and fragrance of, these cigarettes will ‘be a revela ind to make it easy for all to learn their charm, ‘the Waterbury Cigarette Com- pany will send postpaid A Trial Box of 50 for $1.00 Each of these trial cigarettes will, if desired, be marked with one initial—presumably the initial of your family name. Write initial plainly. State preference as to mild, medium or strong blend. Also preference as to tip—cork, gold or plain, The “dollar bill you enclose will be refunded at once if you are dissatisfied. And you need not bother about returning any of the cigarettes. When you order in quantities of soo, your cigar- ettes will, without extra charge, be marked with your full’ initials, your monogram, crest or any other device. SENT UPON REQUEST—A booklet telteg abvut the making 6 special cigarettes for clubs, fraternities, et, as well a8 fot fedivideals, and also listing some of the Waterbury Cigurete Company's very special beads. Waterbury Cigarette Co., 500 Filth Ave, New York City Cigarettes of the Waterbury standard are on sale where the character of the, patronage justifies it. You ask simply for the Waterbury. Isolation NEW method of anesthesia makes the patients immune from all shocks. The area to be operated upon is cut off from the rest of the body. This is a splendid discovery and certainly ought to be extended into other fields. If an instrument could be made, for example, in which the area of consciousness could be cut off while you are listening to an after-dinner speech ; if, while you are being robbed in a New York restaurant, your stomach could work while your sense of justice was screened off; if, in short, there was some method by which our nervous systems could remain in- tact while we are enduring best sellers, politics, newspaper headings, and the conversation of the lady suffragette who lives next door, a real boon might be added to our civilization. Pearly White Teeth and Clean, Healthy Gums and Mouth The daily use of this preparation polishes the teeth, while its fragrant, antiseptic foam reaches every part of the mouth—neutral- izing tooth-destroying acids. STRONG'S RNICA TOOTH SOAP comes in a handy metal box— @ to break or sj 25e at your druggis' sent direct, “Use Arnica Tooth Soap and your teeth will look better —last longer.” “ MIKE, WHAT'S A OCTAGONARIAN?” 7 “ PHY, AN OCTAGONARIAN IS A FELLER THOT HAS EIGHT TOFS ON EACH FUT. COMPLETE:INSURANCE: FOR: THE: HOME Five Policies in One QUALLY desirable Hl Fw igsishteitioto be thoroughly pro- tected—to know that whatever You may happen—Burglary, Theft, Glass Breakage, Damage by Leakage of Water or Ex- Boilers, Loss of Rent through ire and other calamities, Injury to servants or the Publiemyou have no fear of fi sabarraes- ment. This complete protection is afforded you by ‘as the protection insurance affordsis the feeling of security it provides, cannot feel secure — whether you are owner or occupant of a Private House, Flat or Apartment Ri —if you are only partly insured. , The things ii you are apt not to insure against are the ones that quite in bring serious personal loss. THE ATNA’S Cc ombination Residence Policy (Sold in states where authorized) If you value a feeling of absolute security against all possible financial loss Fillin, tear off and mail back coupon NOW “To THE ETNA ACCIDENT AND LIABILITY CO., HARTFORD, CONN. (Tear off) PI lease mail me full particulars of your Combination Residence Policy. Lire My Name and Add: C. HL. Strong & Co., Chicago, U. S. A.! comicbooks.com