Life, 1913-08-28 · page 5 of 40
Life — August 28, 1913 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a satirical cartoon. It promotes Detroit Electric Cars for 1914, published by the Anderson Electric Car Company of Detroit, Michigan. The ad emphasizes practical features: price reductions, gear options (Worm or Bevel), battery capacity, and safety features like electric brakes. It highlights the company's "fifth successful season" and claims their manufacturing scale enables quality improvements and lower costs. The photograph shows the Anderson factory in Detroit, described as "the largest plant in the world devoted exclusively to the manufacture of electrically propelled vehicles." For modern readers: this represents the era when electric vehicles competed seriously with gasoline cars—before the Model T and mass production of gas engines dominated the market by the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fiectric CARS for 1914 offer: Substantial price reductions together with equally remarkable improvements in quality, made possible by our large production— two to one over that of any other electric car manufacturer. Your choice of either Worm Gear (mounted the correct way) or our new Bevel Gear axles; also your choice of front seat drive, rear seat drive or Detroit Duplex Drive (permitting car to be driven from either seat). A line which for completeness has never been approached even by this company—for years the leader in the electric car field. Greater battery capacity in all models, giving still greater mileage. hee» Lee Larger tires, electric brakes, and many other refinements in details of construction and equipment. (Details as to prices and models will be announced in this magazine in September and in the October monthly magazines.) mobiles for the coming season. Every accepted feature of con- cars (Clear Vision bodies) are offered. struction that is worth while will be found in our 1914 cars— . and a number of new features not obtainable elsewhere. Greater Values—Lower Prices The 1914 line will be exceptionally comprehensive. It will include Because of Larger Production every type of clectric vehicle that a purchaser could possibly desire All 1914 Detroit Electric models will have finer quality, many improve- ments, longer wheel base, roomier bodies, deeper and wider seats— greater value throughout than it was ever possible to offer before. And the price will be lower than the prices previously asked for cars not as advanced as these. : . Increased production, quantity buying, cutting down of distribution The person who wants a worm gear axle will find in the Detroit expense and improved manufacturing methods make possible not only Electric a new and improved application of this well known principle— substantial price reductions, but—even more interesting—substantial correctly mounted to insure positive lubrication. This method of power increases in quality. transmission has been used on some of our models in owners’ hands in various cities for three seasons. O™ 1914 line, as always, will establish the style in electric auto- by us and now in its fifth successful season. Both open and closed The buyer who wants a double lever control (for operating the car from either front or rear seat), can get it in the Detroit Duplex Drive. The buyer who wishes a front seat single drive or a rear seat single drive can have his choice of either. All bodies Clear Vision. This is our policy for 1914: More cars, better cars, lower prices. Detailed announcement of models, specifications and prices will be The purchaser who prefers a bevel gear axle can select a Detroit made later. Meantime, if interested in motor cars of any kind, we Electric with our famous true, direct shaft drive (chainless), originated suggest that you call upon our dealer in your city BRANCHES New York: Broadway at 80th St. Chicago: 2416 Michigan Ave. Boston Kansas City Buffalo Minneapolis Cleveland SOCIETY'S CAR for TOWN AND COUNTRY Selling representatives in 173 leading cities Factories of the Anderson Electric Car Company, Detroit, Michigan The Largest Plant in the World Devoted Exclusively to the Manufacture of Electrically Propeiled Vehicles | comicbooks.com