Life, 1913-08-28 · page 31 of 40
Life — August 28, 1913 — page 31: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straight advertisement** for Garford trucks, a commercial vehicle manufacturer based in Elyria, Ohio. The page lists over $1.3 million in truck sales to New York City businesses during a six-month period, emphasizing that 66% were repeat orders. The customers range from the New York Police Department and Mail Co. to breweries, dairies, and construction firms—establishing Garford's credibility across diverse industries. The ad's strategy is to demonstrate market dominance and customer loyalty in "the most difficult, exacting" truck market in America. By naming prestigious clients (police, utilities, major breweries), the company positions itself as the trusted choice for serious commercial operations. There is no political satire or joke here—simply industrial-era marketing showcasing sales volume as proof of quality and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TRUCKS Some record truck transactions —the most difficult, exacting, and over-solicited truck market in the world—has purchased over $1,300,000.00 D ‘ererse the last six months, New York Ci worth of Garford trucks. 66% of these sales are repeat orders. Watson Contracting Co., Fordham, N. Y., Texas Oil Co., New York City, New York Police Department, New York Mail Co., New York City, Pittsburgh Contracting Co., New York City, Holbrook, Cabot & Rollins Corp., N. Y. C., John Bell Co., New York City, Colwell Lead Co., New York City and Brooklyn Greenwood Cemetery, Brooklyn, Eastern Asphalt Paving Co., New York City, N. J. Ice Cream Co., Newark, N. J., HH. C. Bohack Grocery Co., Brooklyn, Cranford Co., Brooklyn, Interboro Brewing Co., Brooklyn, 10 five-ton Gartords 5 Garford Tank Trucks 10 Garford Patrol Wagons 8 three-ton Garfords 2 six-ton Garfords 2 ten-ton Gar- ford Tractors 5 six-ton Garfords 6 three-ton Garfords 5 Garfords, various sizes 3.sixeton Garfords 3 three-ton Garfords 2 five-ton Gartords 7 six-ton Gar- ford Tractors 11 five-ton Garfords Piel Bros., Brewery, New York City Dayton Medges, Contractor, New York City, F. L. Cranford, Inc., New York City, Public Service Corp., Newark, N. J., Farmers Feed Co., New York City, D. W. Kaatze Milk Co., Brooklyn, Westchester Lighting Co., New York Frazer & Burchenal, New York City, R. A. Funger Motor Trucking Co., N. J., L. Wertheim Coal and Coke Co., N. Y. C., Monarch Auto Trucking Co., Brooklyn, Empire State Dairy, Brooklyn, Peter Breidt Brewery, Elizabeth, N. J., Thos. Wood Sons Coal Co., Brooklyn, Listed below are the individual transactions. Over 6 Garfords various sizes 3 six-ton Garfords 2 ten-ton Gar- ford Tractors 2 two-ton Garfords 2 ten-ton Gar- ford Tractors 1 six-ton Gartord 1 three-ton Garford 2 six-ton Garfords 3 six-ton Garfords 1 six-ton Garford 2 six-ton Garfords 1 ten-ton Gar- ford Tractor 2 five-ton Garfords 1 six-ton Garford Such an unusual volume of business is only another indication of Garford efficiency and should make a marked impression on those who are figuring on commercial vehicle equipment. Catalogues, transportation advice and all information gratis. Please address Dept. 3 THE GARFORD COMPANY, ELYRIA, OHIO comicbooks.com