Life, 1913-08-21 · page 4 of 40
Life — August 21, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **magazine subscription advertisement** rather than political satire. The illustration shows two romantic faces emerging from clouds, accompanying copy promoting Life's upcoming "Romance Number." The ad uses humorous exaggeration typical of Life's satirical style, playfully mocking both romantic sentiment and magazine marketing practices. It mentions the "Guess Again" pages and jokes about the Business Office's overly complicated subscription terms for various countries. The satire targets **mass-market romance publishing itself**—Life is self-consciously promoting sentimental content while simultaneously poking fun at romance magazine conventions and the earnest emotions they exploit. The page includes a secondary note about replacing "News Stand" with a new trade mark by Mr. Cooper, a minor editorial housekeeping matter.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are You Romantic? ! The Romance Number of this admirable paper is coming next week, and 8p this page is therefore interpolated between the world-resounding ‘Guess Again’’ pages, in order that we may make this announcement. The Romance Number will be teeming with love. Every emotion of which the human heart is capable will be recorded in this number. In case you miss la any emotions in it, notify us at once and we will permit you to subscribe for three |_ months, by sending one dollar. = (The Business Office insists upon our stating here that this offer is subject to A various complicated conditions, due to the postage rates to the various countries of the glohe. If you happen to be unfortunate enough to live near New York, you can get Lire for three months for a dollar, without any string tied to it, except that you can’t renew your subscription on these terms, for some unknown reason; Re but if you happen to be a foreigner and unable to read this announcement, you (Cr will then have to pay more. ) a The Romance Number will contain, in addition to the latest news about love, E other things of mild interest. It is really pretty good. But if you would rather [PHE subscribe to the Miniature Life No. 2, you can get that for nothing by sending a — two-cent postage stamp, and your name and address. EVERY TUESDAY EVERYWHERE ne TEN CENTS J ee ’, nadian $1.13, Foreign $1.26). vor -/ Send Lire for three months to Farewell ! ‘‘ News Stand” We have a new trade mark, which Mr. Cooper bas made for us and which appears northeast from this paragraph. After having tried in vain to secure a fit substitute for ‘‘News- stand,’’ we have given it up, and in place of this unappetizing word, Open nly to. new soseries: no eben Leased ad sarrire Ren eae Bee direct; et through am agent or desler aefinite than “ newsstand ** | ; LIFE, 17 West 31st St., New York ONE YEAR $5.00. . (CANADIAN, $5.52, FOREIGN $6.04) comicbooks.com