Life, 1913-08-14 · page 38 of 40
Life — August 14, 1913 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not political satire. Life Publishing Company marketed affordable art prints for home decoration, featuring work by contemporary American artists. The prints shown depict genteel domestic and social scenes: "Any Luck, Sir?" (fishing), "Playing Bridge" (card games), "The First Spank" (child-rearing), and "Getting Even" (unclear situation). These represent the magazine's stated focus on "humor and sentiment" appealing to middle-class American homes. The pricing structure—$2.00 originals available as $1.00 photogravures in 15x20 inch format—made art accessible to ordinary households. The "Arms and the Man" reference appears to be Shaw's play, reproduced as color facsimile. This reflects early 20th-century consumer culture: mass-produced "quality" art for domestic display was a growing market segment. The page demonstrates how *Life* monetized its reputation for clever illustration and refined taste.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘opr. Life Pub. Co. Life’s Prints For Gifts or wuny new sit” For the Home By Geo. Barratt Photogravure, 16% x 13 in. THE SWEET MAGIC OF SMOKE 50 cents By J. M. Flagg Photogravure, 22 x 17 in. $1.90 Clever and_ interesting pictures, reproduced in real copper plate photo- gravure. Cone, Life Pub. Co. PLAYING BRIDGE ‘*wowKING TO BEAT WELL’ By Balfour Ker ° By C. Cotes Phillips India Print, 22 x 18 in fi 4 Photogravuri x 13% in. $2.00 50. cents, Conr. Life Pub. Co. ARMS AND THE MAN Pub. Co. Facsimile in color Mounted, 12 x 16 in., so cents plied don’t These prints represent : é Shioe the work of some of our - ; out b best present-day American Wy artists in the fields of humor and sentiment. Any $2.00 picture may Getting even THE FERST SPANK be had in a $1.00 photo- Photogravure, 13 x 16 in. Price, soc. By Bellen. Ber gravure. Size 15 x 20 inches India Print, 22 x 18 in. $2.00 Shipped prepaid upon receipt of price. LIFE PUBLISHING COMPANY, 17. West 31 Street, New York win oe comicbooks.com