Life, 1913-08-07 · page 6 of 40
Life — August 7, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a straightforward automobile advertisement for the 1914 Oldsmobile Model 54, a six-cylinder car. The ad appears in *Life* magazine, but contains no political or social satire. Instead, it's a genuine product advertisement claiming the 1914 Oldsmobile is "the Greatest Six-Cylinder Car Ever Produced." The text emphasizes engineering achievements, balance, and control, and notes that European builders haven't matched it. The decorative elements (leaves, the side-profile automobile illustration) are typical period advertising design. This represents early automotive marketing rather than the satirical content *Life* magazine was known for. The ad notes deliveries begin August 1st and prices range from $2,975 to $3,150.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here i is ‘the Greatest Six-Cylinder Car Ever Produced partment and! factory managers not only cn- dorse the statement that this is the greatest six- cylinder car ever produc: d, but insist upon advertising it as such—there is ‘uo other expression which so adequately and truthfully describes the new 1914 Oldsmobile Model 54. We have never before in our sixteen years of auto- mobile manufacturing made so strong a statement. Our policy has ever been, and will continue to be, a truthful adherence to facts, and when we commit our- selves we believe we can prove by demonstration or comparison that we have not underestimated the posi- tion occupicd by Model 54 among sixes. The motor of this new Oldsmobile is a marvel. To perfect it, the largest corps of engineers, engaged in . Ov entire sales organization, engineering dc- Four or Five-Passenger Phaeton, touring body type, $2975 Equipment 1914 Oldsmobile, Model 54 c= Limousine, $43.2 the exclusive business of designing and building auto- mobile motors have labored for months. They feel (and we believe you will agree) that this product is the most efficient six-cylinder motor either in this country or abroad. Not too light—not too heavy— perfect in balance and control—it is all that knowing motorists mean by the term ‘‘light on its feet.”’ The 1914 Oldsmobile is not a triumph for our- selves exclusively, but one in which every American can share. Europe’s most noted car builders have yet to produce a car that will surpass this Oldsmobile in appearance, completeness or performance. The 1914 Oldsmobile can be seen at any of our factory branches, located in all the principal cities, and dealers from coast to coast. A complete cata- loges will be sent on request. Seven-Passenger Touring Car, $3150 Oldsmobile bination electric and oil y side and tall lamas design. fectr three-way pecial desien Oldemobite electric heed lamps. pecial adivatable ventilating windshield. Top, boot, and tented adjustable tide curtains. 60 miles Adjustable stem setting and windin Waltham clock, Rear “ire irons, for two tres Demourtable cote len pgrdnmter_ Adirtable ‘Motor-driven air pump. : tension « fools, 51 ‘op holders. Motor 50 horsepower, siz-<; feck. Eatrome length ol seve-pascenger, If feck. ering dere, unit power plant, iqecvenpescnner te ‘Springs front, semi-elliptic. it and rear. yal Bore 4isetreke Si Extreme length of four and five-paescager models, ‘Springs rear, % elliptic. Tires 36 x 5 both 1914 DELIVERIES BEGIN AUGUST FIRST OLDS MOTOR WORKS, Lansing, Michigan comicbooks.com