Life, 1913-08-07 · page 40 of 40
Life — August 7, 1913 — page 40: what you’re looking at
What you’re looking at
This is a Pierce-Arrow automobile advertisement from Life magazine (August 7, 1911). The silhouette illustration shows an elegant car with a well-dressed driver passing a storefront, emphasizing luxury and style. The ad's pitch appeals to wealthy buyers by claiming the Pierce-Arrow offers customization—allowing owners to express "individuality" through color and upholstery choices—while maintaining the car's superior engineering and efficiency. This was a selling strategy targeting the affluent market: you get a prestigious, high-performance chassis with personalized aesthetics, suggesting both technical excellence and social distinction. The ornate art nouveau-style border frames the advertisement as premium editorial content, typical of early automotive luxury marketing in upscale publications like Life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE owner of a Pierce-Arrow Car comes as near having a car built to order as it is possible to come without losing any of the efficiency that has been put into the Pierce-Arrow. The individuality of the owner can be expressed in color and upholstery, giving him free play for his own taste in a car upon the really magnificent Pierce- Arrow chassis A a ee ee comicbooks.com