Life, 1913-08-07 · page 38 of 40
Life — August 7, 1913 — page 38: what you’re looking at
What you’re looking at
This page is **primarily a luxury automobile advertisement**, not political satire. It showcases the Peerless Motor Car Company's new closed-body limousines from Cleveland, Ohio. For modern readers, the key context: this represents the early automotive era when closed cars were a premium feature—most vehicles had open designs. The advertisement emphasizes innovations now standard: windows (Swiss Railway type), automatic door lights, upholstered interiors, and a division window separating driver from passengers. The "38-Six," "48-Six," and "60-Six" model names reference engine displacement. Prices ($5,300-$7,200) represented luxury goods accessible only to the wealthy. The advertisement's tone—claiming Peerless cars are "unequalled by any other vehicle produced in this country or abroad"—exemplifies period marketing hyperbole. There is **no apparent cartoon or satire** on this page; it is straightforward product advertising typical of *Life* magazine's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“38-Six" Seveo-Passenger Limousine —$5300 THE NEW PEERLESS CLOSED CARS HE NEW PEERLESS CLOSED CARS are different from any we have made before, as well as different from any other cars on the market. In external beauty, in richness and perfection of in- ternal appointments, in originality and maturity of detail, in dignity and complete freedom from eccentricities they are unequalled by any other-vehicle produced in this country or ubroad. RY Fest agli ints the Trost wal ol the full door width Rec cal or catsy. 1+ Tune the ctr fording car when not in use. They face forward, and are stable and comfortable. They cannot interfere with the feet of the UPHOLSTERY: Turkish Roll type. Other passengers WINDOWS: Swi hed; INTERNAL APPOINTMENTS: — El f general PR hs ictal Aly Spohn alg Nokes reg cen dplater — gaishy chausphone and Pullman type electric lights concealed effort. ta the wall when not ta ures DIVISION WINDOW: Octagonal triple pane! between AUTOMATIC STEP LIGHTS: When the switch ts driver's compartment and tonneau eliminates Center mullion on. the opening af the door automatically ifluminates and gives clear view ahead to all passengers. the step. Three Six-Cylinder Models: 38-Six,” “48-Six,” “60-Six.” Limousine, Landaulet, Coupe and Berline-Limgusine Bodies. , Prices from $5300 to $7200. The Peerless Motor Car Company Cleveland, Ohio .Makers also of Peerless Trucks au THAT THE NAME TMPLIES criti just men, mise seen be at If he is pla the h crat. have a fing never matur the m As anoth the ea One in tea sked “W tween his fa we: comicbooks.com