Life, 1913-08-07 · page 3 of 40
Life — August 7, 1913 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it's a straightforward **advertisement for the 1914 Locomobile automobile**, published in *Life* magazine. The page promotes the car's "Ten-Inch Upholstery" comfort feature, emphasizing luxury and smooth ride quality. It highlights that Locomobile offers both right-hand and left-hand drive options (relevant when cars were still transitioning between these configurations). The illustration shows two 1914 Locomobiles parked before a stately mansion with well-dressed passengers, establishing the vehicle's association with wealth and refinement. The ad encourages potential buyers to test-drive and compare comfort against competitors. The Locomobile Company of America, based in Bridgeport, Connecticut, had multiple branches listed across major American cities. This represents early 20th-century automotive marketing in a general-interest magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SURO R RUBY RU BU BU BURR 94 Locomobile Right Drive Models Left Drive Models The only high grade car offering choice of drive. The change gear lever is operated by the Right Hand, the safest and most natural arrangement BUBUBEUBUEWS inf Int tnt tol tol Int Tol Int tol Tol Fink tof Tol re a E Did You Ever We want you to sit in our car and ride in it, and compare its Try Locomobile upholstery with that of other cars. No matter what the conditions To, Inch Upholstery? 7", be, Locomobile Ten-Inch Upholstery creates a luxurious en-Inch Upholstery : comfort not to be found in any other car. Everybody wants all the comfort possible. With some people it is a necessity. Test the Locomobile thoroughly for easy riding qualities in comparison with any and all cars. Locomobile Ten-Inch Upholstery is scientifically constructed so that it retains its shape and ap- pearance and yet is so soft and yielding that even a delicate person may travel 200 miles per day without fatigue. Locomobile Ten-Inch Upholstery is the greatest comfort improvement ever made in motoring. The Locomobile is being selected in preference to other high grade cars for this advantage alone, time after time. SIX CYLINDER MODELS: “38” Right Drive Models and Left Drive IModels—“ 48” Right Drive Models and Left Drive Models 1914 Advance Folder Mailed on Application The Locomobile Company of America, Bridgeport, Conn. MOTOR CARS AND MOTOR TRUCKS New York Chicago Philadelphia ‘Boston Washington Bahimore Se Lous. Adlante Fitaburgh Misnespote Bridgeport Los Angeles See) BRANCHES : SUSUSUBURU Ree TT [Tol Tol fot fol tnt tnt tol fol tnt fol int tol ft fol } comicbooks.com