Life — August 7, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire page**—it's a straightforward **advertisement for the 1914 Locomobile automobile**, published in *Life* magazine. The page promotes the car's "Ten-Inch Upholstery" comfort feature, emphasizing luxury and smooth ride quality. It highlights that Locomobile offers both right-hand and left-hand drive options (relevant when cars were still transitioning between these configurations). The illustration shows two 1914 Locomobiles parked before a stately mansion with well-dressed passengers, establishing the vehicle's association with wealth and refinement. The ad encourages potential buyers to test-drive and compare comfort against competitors. The Locomobile Company of America, based in Bridgeport, Connecticut, had multiple branches listed across major American cities. This represents early 20th-century automotive marketing in a general-interest magazine.