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Life, 1913-07-31 · page 33 of 36

Life — July 31, 1913 — page 33: what you’re looking at

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Life — July 31, 1913 — page 33: Life, 1913-07-31

What you’re looking at

This page combines literary reviews with period advertisements, reflecting early 1900s American concerns. **Left column**: A rhymed book review of J.H. Fabre's *The Life of the Spider* uses humorous verse to defend spiders against negative stereotypes, celebrating their engineering and maternal instincts. The reviewer argues spiders deserve appreciation over moralizing social commentary—a jab at contemporary "problem" literature. **Center/right**: A Schlitz beer advertisement claiming scientific authority. It cites a German brewer (G. Beck, 1881) asserting brown bottles protect beer from light deterioration better than clear ones. The ad positions brown packaging as evidence-based innovation for "purity," attempting to legitimize what was likely a cost-cutting or marketing choice through pseudo-scientific endorsement. **Bottom ads**: Typical period offerings—a sex-education book promoting marital knowledge, and a playwriting course. The page satirizes how advertisers and publishers alike invoke "scientific" authority to sell products or ideas to educated readers concerned with modernity and progress.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews The Life of the Spider (By J. H. Fabre. Dodd, Mead & Co.) Herein “ The Insects’ Homer” sings Of several different styles of spiders, All entertaining little things And uniformly good providers. How dare we call them horrid pests Or uncouth names in clumsy Latin! They weave such lovely, downy nests Of vari-colored silk and satin. Now there's the fierce Lycosa, who Pursues her prey o'er field and fur- row. She spins no snare as others do, But settles down and digs a burrow. Ah, little doth the Locust reck Of her, the ambushed tunnel-dweller! She leaps! She bites him in the neck! She drags him down her gloomy cellar! When crickets raise their harvest tune And summer nights are growing fewer, She meets her love beneath the moon And shortly eats that daring wooer. Her ten-score babies do not lack Maternal care when storms are blasting ; They climb upon the mother’s back And six full months remain there, fasting. A Happy Marriage Depends largely on knowledge the whole truth Stout self and sex and their relation to life and health. This knowl- edge does not come in- telligently of itself, nor correctly from ordinary, every-day sources. SEXOLOGY | (Illustrated) by William H. Walling, A.M., M.D., imparts in a clear holesome way in one volume art to His Son, hould Have. Kno eee a Young Woman Should Have. ledge a Young Wife Should Have. Koowtedse a Mother Shou Kanowled Medical Rnowledse Puritan Pub. Co. 776 Perry Bldg. Phila., Pa. PLOTS¥Sc"5="PLAYS| Tschple "We teach you howtorwrte and salt ened vious experience necessary. Write now for free details. SAEENOSE TEN MOTION PICTERE. SPHONER ATA Sherttem Rand. Chlrere Read every word in this opinion. Remember it is not our statement, but the deliberate opinion of a great scientist working for perfection in beer. Pure beer is food and tonic. G. Beck (Bierbrauer, 1881, No. 8) finds that “beer in light bottles deteriorates more quickly than beer in dark bottles when exposed to the direct sunlight.” His tests were continued for three weeks and proved that beer in light bottles had acquired a very disagreeable, nasty taste and flavor and was unfit for consumption. The Brown Bottle with Schlitz is not a fad. Its use is based on scientific principles. We have adopted every idea, every invention, every innovation that could make for purity. Schlitz is sent to you in Brown Bottles to protect its purity from the brewery to your glass. Why don’t you make Schlitz in Brown Bottles your regular beer? See that crown or cork is branded “* Schlitz.”” But when the winter days have sped They catch the first warm breeze that Passes, And sail afar on films of thread To hunt the Midge among the grasses. The Garden Spider's leafy tent Is built above her snare—but mark you The telegraphic filament Betwixt the Lodge and Web!—Now hark vou: “A wasp is caught!" the message flies. Oh, careless waif, thy fate is sorry! Straight down the ruthless trapper hies To bind, to pack, to gorge her quarry. Away with all the morbid screeds Of social-problem hobby-riders! I'd rather gloat upon the deeds Of Monsieur Fabre’s clever spiders. Arthur Guiterman comicbooks.com