Life, 1913-07-24 · page 3 of 40
Life — July 24, 1913 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes the 1914 Locomobile automobile, emphasizing its engineering advantages over competitors. The ad highlights two key selling points: 1. **Choice of drive configurations** - offering both right-hand and left-hand drive models, with right-hand control of the gear lever described as "the safest and most natural arrangement." 2. **Rear tire storage** - a practical innovation that balances weight distribution for smoother riding, contrasted favorably against competitors' side-mounted spare tires. The illustration shows period-appropriate automobiles and well-dressed pedestrians in an urban setting. The Locomobile Company of America, based in Bridgeport, Connecticut, distributed this nationally through multiple branch offices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Right Drive Models — Left Drive Models The ONLY car offering choice of drive. On both, control of the change gear lever is by the Right Hand, the safest and most natural arrangement. Why is the One very good reason is that the spare tires and rims ure carried at Locomobile the easiest the rear of the car instead of at the side. riding of all cars: This arrangement balances the weight perfectly so that all springs act equally and the result is a firm, smooth riding car. When the tires are carried at the side, as in other cars, the over-hanging weight makes it neces- sary to put stronger springs on that side of the car; thus interfering with the fullest development of easy riding and muking it impossible to secure as nice a balance as when the tires are carried at the rear. Test the Locomobile for easy riding against any other car under any and all conditions. You will find it more restful and more luxurious than any other. SIX CYLINDER "38" Right Drive Models and Left Drive Models MODELS "48" Right Drive Models and Left Drive Models 1914 Advance Folder Mailed on Application The Locomobile Company of America, Bridgeport, Conn. MOTOR CARS AND MOTOR TRUCKS New York Chicago Philadelphia Boston Washington Baltimore San Francisco St. Louis Atlanta, Pittsburgh Minneapolis Bridgeport Los Angeles Oakland BRANCHES: comicbooks.com