Life — July 24, 1913 — page 3: what you’re looking at

What you’re looking at

# 1914 Locomobile Advertisement This page is primarily a **commercial advertisement**, not political satire. It promotes the 1914 Locomobile automobile, emphasizing its engineering advantages over competitors. The ad highlights two key selling points: 1. **Choice of drive configurations** - offering both right-hand and left-hand drive models, with right-hand control of the gear lever described as "the safest and most natural arrangement." 2. **Rear tire storage** - a practical innovation that balances weight distribution for smoother riding, contrasted favorably against competitors' side-mounted spare tires. The illustration shows period-appropriate automobiles and well-dressed pedestrians in an urban setting. The Locomobile Company of America, based in Bridgeport, Connecticut, distributed this nationally through multiple branch offices.