Life, 1913-07-17 · page 3 of 44
Life — July 17, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily a Winchester firearms advertisement**, not a political cartoon. It occupies page 95 of *Life* magazine and promotes Winchester repeating rifles, shotguns, cartridges, and ammunition. The advertisement features a large illustration of a Winchester rifle and uses Webster's Dictionary definition to establish credibility, claiming Winchester products are "in world-wide use." The copy emphasizes the rifles' practical qualities: reliable design, durability, accuracy, affordability, and availability in multiple calibers. The bottom promises "Dealers Everywhere Recommend And Sell The W Brand." While *Life* was satirical, **this particular page contains no satire or political commentary**—it's straightforward commercial promotion typical of early 20th-century magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Win ‘ches-ter ri'fle, or ‘Win ‘ches-ter n. (win ‘ches- ter). [After Oliver F. Winchester (1810-80), Amer. manufacturer.) A breech-loading rifle. with a tubular magazine under the barrel holding five or more cartridges. * * * It * * was in- troduced about 1866, and_is in world-wide use, Cae especially as a sporting arm. (Webster's New Inter- ees national Dictionary.) WEBSTER’S SAYS VINCHESTER REPEATING RIFLES ARE “IN WORLD-WIDE USE” Webster’s statement is authentic. It could have gone further and said that Win- chester rifles are “in world-wide use,” because they have been found by sportsmen everywhere to be practical in design, strong in construction, dependable in operation, accurate in shooting, handsome in finish, and moderate in price. Another reason that Winchester rifles are ‘in world-wide use” is because they are made in all desirable cal- ibers from .22 to .50 and in styles to suit every purpose, every pocketbook and every taste. WINCHESTER REPEATING SHOTGUNS are also “in world-wide use” and, on account of their shooting and wearing qualities, and low cost, they are fast supplant- ing double guns for all kinds of shooting. They are made in 10, 12, 16 and 20 gauges. WINCHESTER CARTRIDGES are also WINCHESTER LOADED SHELLS for shot- “in world-wide use.” They are loaded with smoke- guns are also “in world-wide use.” They are less and black powders. In Winchester and all loaded in all gauges with smokeless and black other rifles, and in revolvers they can always be powders. For field, fowl or trap shooting in any depended upon to give shooting satisfaction. make of gun they give the best results. Dealers Everywhere Recommend And Sell The W Brand comicbooks.com