Life — July 17, 1913 — page 1: what you’re looking at

What you’re looking at

# "How the Rumor Started" This Life magazine cartoon (July 23, 1913) depicts a scene titled "How the Rumor Started," showing a man in light clothing reclining and appearing to whisper or speak to another figure in darker clothing beside him. The image illustrates the satirical concept of how gossip or rumors spread—suggesting that idle conversation or careless talk between two people is the origin point of broader rumors circulating through society. The cartoon likely comments on the social phenomenon of rumor-mongering prevalent in early 20th-century culture, where private remarks between individuals could escalate into public scandal or misinformation. Without additional context, the specific figures or event referenced remain unclear, though the composition clearly demonstrates Life's satirical approach to social behavior and communication.