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Life, 1913-07-10 · page 6 of 44

Life — July 10, 1913 — page 6: what you’re looking at

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Life — July 10, 1913 — page 6: Life, 1913-07-10

What you’re looking at

This page is **primarily an automobile advertisement**, not political satire or commentary. It advertises the 1914 Locomobile automobile, featuring two illustrations of the vehicle (right-drive and left-drive models) with a driver at the steering wheel. The "cartoon" element is minimal—just simplified line drawings of the cars themselves, not caricatures of political figures. The ad emphasizes practical features like ease of entry/exit, tire security, improved steering, and crash protection. The humor, if any exists, is subtle advertising copy claiming the Locomobile is "the easiest riding car" and inviting competitive testing. This appears to be standard early-20th-century automotive marketing rather than satirical political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—— NAO AECOROOANOOOUO 4 Locomobile Right Drive Models—Left Drive Models On both, control of the change gear lever is by the Right Hand, the safest and most natural arrangement \ eens (e2u : a BAN —— ¥ — You can prove by competitive test that the Locomobile is the easiest riding car. Let us convince you. The beautiful appearance of the 1914 Locomobile is another chief consideration for selecting it—after you have compared it point by point with the others. New Features for 1914 New Fenders, The 1914 Locomobile is provided with new front and rear fenders of gracefully curved design, a conspicuous addition to its beautiful appearance. These have rounded sur- faces and concealed rivets. New Tire Brackets, Extra tires car- ried at rear in a new and improved bracket, with metal locking device that prevents theft of tires. New Carbereter. Built to meet de- mand of high-grade cars for maximum fuel efficiency. and economy; makes the Locomobile an unusually economical high-grade six. Easiest Riding, _Locomobile Ten Inch Upholstery makes motoring a luxury and climinates fatigue. New style cushions fit under the upholstery at the back and do not sag forward. Three-quarters elliptic rear springs, free to move at both ends, absorb all’ road shocks. The manner in which the weight of the Locomobile is balanced makes it the finest car on the road. Crank Case Oil Drain. Oil in engine base lowered without getting under car. Starting Crank Renewed. And in tool kit— s it—improves beauty of laced car. The spare tires, carried at the reat make the car ride easier than when they are carried at the side. Easy Entrance and Exit. Wide, low . platforms on each side of the car, enable the occupants to enter and leave it with the utmost ease and conveni- ence. Placing the spare tires at the rear and eliminating all boxes leaves the platforms free of all encumbrances. New Wrinhle-Procf Top. All 1914 Lo- comobiles have a new form of top with special bows supporting the top in six places, making it wrinkle-proof when raised. SIX CYLINDER MODELS Nickel Trimmings. Rich in appear- ance, easy t0 keep clean. New Lamps. Of octagonal design, harmonizing. with general decorative scheme of car. Advanced Equipment. 7o-mile speedom- eter, electric. horn, ‘Locomobile air compressor for inflating tires, rain vision wind shield, robe rail, foot rest, quick detachable tires and demountable rims. New Storage Compartment. At back of front’ seat, for side curtains, canes and umbrellas, Reached without dis- turbing occupants. Air Adjastment, On steering post; provides, regulation of mixture from seat. Gives smoothest running motor under all driving conditions. Electric Motor Starter. An unfailing success since it was first adopted, con- tinued as regular equipment on. all Locomobiles for 1914. New Priming Device. Operated from dash, injecting gasolene in intake manifold. Ensures easy starting in all weather. ic Lighting. Brightest lights, and a system that never gives trouble. “38” Left Drive Models and Right Drive Models “48” Left Drive Models and Right Drive Models Special folder now ready giving additional information regarding Locomobile cars for 1914, together with complete specifications of all models, Furtl colors and giving more complete details mailed on request. THE LOCOMOBILE COMPANY OF AMERICA, 5 MainSt., Bridgeport, Conn. Chicago | New York BRANCHES: se"Louis Atlanta Motor Cars and Motor Trucks Philadelphia Boston Pittsburgh Washington Minneapolis Bele er printed matter showing cars in Baltimore Los Angeles San Francisco Oakland comicbooks.com