Life — July 10, 1913 — page 44: what you’re looking at

What you’re looking at

This is **not a political cartoon or satire**—it's a straightforward **Coca-Cola advertisement** from July 10, 1913 in Life magazine. The page features a stylized illustration of a fashionable woman in a wide-brimmed hat (typical 1910s fashion) holding a glass of Coca-Cola. The ad emphasizes the product as "delicious," "refreshing," and "wholesome"—standard marketing language of the era. The small vignette in the upper left appears to show people in a social setting, possibly at a soda fountain or public venue, reinforcing Coca-Cola as a social beverage. Notable is the warning to "Ask for it by its full name—Coca-Cola—to avoid imitations and substitutions," suggesting the brand faced significant competition or counterfeit products in 1913. The 5¢ price shown was standard for the era. This is period advertising, not commentary or satire.