Life — July 10, 1913 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

n n f s Periodicals NENT the recent change of owners of Harper's Weekly, we find the Springfield Republican dis- cussing weeklies in general, and saying : Of course there are politics and litera- ture which kecp a number of strong English weeklies going. But for some reason the English type of weekly has thrived even less in this country than the English type of monthly review. But it is a big public, and one never can tell what may take its fancy. Yes, it is a big public, but at present it seems to be very imperfectly as- sorted. There must be a great many readers who don’t know where to get the precise thing they want. There is great diversity of taste and need. A good many periodicals seem now to be constructed on a sort of blunderbuss plan and aimed at the whole company of readers, in the hope of reaching everybody with something. But that is a large contract, and does not promise to make effective publications. The more inviting method is for the editor or publisher to settle in his mind what kind of readers he wants, and do his best to sort them out of the general mass and make friends with them, That is something that cannot be done in a minute. It is a long process, but when you have ac- complished it you have something worth having; a body of constituents who know you, and care what you say, and who will be helpful to you as long as they find that you are helpful to them. There is a difference between periodicals that is of the same sort as the difference between Delmonico's, say, and a travelers’ lunch counter. Keep Your Car Up-to-Date By Cleaning and Polishing it with LAND ARERR, You can make your auto look as bright and new, clean and spotless as the day it came from the factory by going over it occasionally with a cheesecloth moistened with Liquid Veneer polished surface, leather upholstering and top. Liquid Veneer is not a varnish. It’s simply 4 preparation for instantly reviving the looks and prolonging the beauty of polished surfaces. It’s clean and easy to handle; safe to have about the garage. Stop at your dealers today and get a bottle. Or, if you would rather make a free test write fora SAMPLE BOTTLE now while you think of it. It costs you nothing. BUFFALO SPECIALTY CO., 297 Liquid Veneer Bldg., Buffalo, N.Y. The “Greenbrier” — the magnificent million dollar hotel! This modern fire-proof edifice, palatial in its appointments and complete in its every conven- ience and luxury opens ubout October Ist. The present splendid hotel, “Ths White and cottages, all recently refurnished, continues open all summer onths American plan. The beautiful new “Green- | brier,”” with its 300 rooms, all with bath and . eta: operated on the European pian will remain open By 7 = . throughout the year. Every facility for rest and a eemeekt recreation is afforded at WHITE SULPHUR SPRINGS Wi Vi i Spend Your Vacation Here! est . irgini é aoe Golf, Tennis, Swimming, Driving, Riding, Motoring, Hunting, Fishing th ¥, many pastimes of White Sulphur. Splendid 18hole Golf (( N tely completed Bath-House is the most luxuri ment of its kind in the land, Fine swimmi of all kinds—“A European Cure without All waters are radioactive. Delicious Southern Cook- 1 diet kitchens. ‘and West, Send tods rating and describi I the joys and beauties of thi darden spot of the South. Don’t plan your vacation until you've seen acopy of this booklet, Address GEORGE F. ADAMS, WHITE SULPHUR, WEST VA. AND THERE ARE GREAT POSSIBILITIES IN A CAT'S EARS Extravagance The circus, declares the Yorkshire Post, had come for its annual visit to a little country town, and the children for miles round were wildly excited. The young son of a notoriously close-fisted farmer rushed up to his father and clamored to be allowed to go. dad,” he excla “ gimme ¢ to go and see the circus!" gasped the farmer. “ Thrip- OR A HoRsE’s pence? only last menth T let you go up to Farmer Higgs's field to sce the eclipse of the moon! My boy, do you want your life to be one perpetual round of pleasure? "—Youth's Companion. The Man who put the EEs in FEET Look for This ‘Trade-Mark Picture on the Label when buying ALLEN’S FOOT-EASE The Antiseptic Powder to be shaken into the shoes for Tender, Aching, Swollen Feet. The standard remedy for the feet for a Quarter 25c, Sample FREE, Address, Century. 30,000 testimonials. Sold everywhere, is ALLEN S. OLMSTED, Le Roy, N. Y. {OT THOSE OF AN ELEPHANT? comicbooks.com