Life, 1913-07-03 · page 46 of 48
Life — July 3, 1913 — page 46: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not a political cartoon. It appears from a vintage issue of *Life* magazine and promotes the Peerless Motor Car Company of Cleveland, Ohio. The ad targets women specifically, a notable marketing approach for the era (likely 1910s-1920s). It emphasizes features appealing to female buyers: "safety, comfort and beauty"—framing the car as designed by women's preferences rather than mechanical specifications alone. The advertisement showcases three six-cylinder models ("38-Six," "48-Six," "60-Six") with modern conveniences like electric starters (pedal-operated, requiring no hand-crank) and dynamo lighting. Prices range $4,300-$7,200, positioning it as a premium vehicle. The gendered marketing reflects early automotive industry recognition that women represented a significant purchasing demographic, though the language subtly suggests women prioritize aesthetics and comfort over performance—a common gender stereotype of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE PEERLESS FOR WOMEN O the ideal of the woman every resource of the Peerless al organization has been trained. The Peerless New odels are more than an attempt to meet this ideal— they are the achievement of it. ‘Whatever could be added to improve, refine or satisfy has been added; whatever might offend has been elim- inated. The Peerless is the realization of the things that women most desire in a motor car—safety, comfort and beauty. THREE SLX-CYLINDER MODELS “38/Six,”“48-Six” and “60-Six,” each a car of matured details. Elec tric starter controlled by pressure on a pedal. Dynamo lighting; irreversible steering gear; accurately heat-treated steel parts; proper weight balance for comfortable riding; unexcelled spring suspension; accurate response to every element of control. Seven distinctive body types—$4300 to $7200. The Peerless Motor Car Company Cleveland, Ohio Makers also of Peerless Trucks comicbooks.com SHE Gor CRA