Life, 1913-07-03 · page 4 of 48
Life — July 3, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Life magazine's upcoming special issues, mixed with subscription promotion. The **"Coming" section** announces themed issues: a Summer Numbers series, a Pro-Suffrage Number supporting women's voting rights, a Romance Number, and issues honoring soldiers and sailors—likely referencing World War I era concerns. The **left cartoon** ("How to Be Happy") shows a cheerful man in a suit, illustrating Life's tongue-in-cheek advice about gaining a three-month subscription for ten cents. The **upper right oval illustration** labeled "Don't Miss the Base Ball" depicts a social gathering, promoting upcoming baseball coverage. The **"Miniature Life No. 2" announcement** describes a small, free edition for distribution. Overall, this is a **period sales pitch** blending light satire with subscription offers, reflecting early 20th-century magazine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coming Summer Numbers: From this date until September Lire will issue a series of light summer numbers, fundamentally frivolous. It was proposed to issue the contem- plated Humorous Number during this period, but the idea has been abandoned on account of the serious nature of the enterprise. Pro-Suffrage Number: This number will come some time early in the Autumn. It will uphold the cause of Woman Suffrage. Romance Number: 11 which Love at last will come to her own. Soldiers’ Number: Salute to the Army! Sailors’ Number: Salute to the Navy! Other Announcements Later Don’t Miss the Base Ball NUMBER OF Which w Miniature Life No. 2 Is almost ready. This is a small edition of best things from the larger Life, published occasion- ally for general distribution among Life’s friends. It has one extraordinary merit. It is free to any one who will send his name and ad- aan dress and a perfectly HOW TO BE HAPPY good two - cent stamp to cover He has just spent his last dollar for mailing. a_three-months’ subscription to Lire. If you would like to look the paper over before becoming a regular sub- scriber, send ten cents with your name and address and we will send you a number of recent copies. will be on sale Next Tuesday Everywhere. Special Offer Enclosed find One Dollar (Ca- nadian _ $1.13, - Foreign $1.26). Send Eire for three months to . Open only to new subscribers; no subscription renewed at this rate. This order must come to us direct; not through an agent or dealer. LIFE, 17 West 31st Street, New York 15 t ‘ ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.) i ¢ comicbooks.com