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Life, 1913-07-03 · page 37 of 48

Life — July 3, 1913 — page 37: what you’re looking at

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Life — July 3, 1913 — page 37: Life, 1913-07-03

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This page mixes editorial commentary with advertising and book reviews. The main content critiques how fiction is categorized: **The Editorial ("Fiction, Fiction, Fiction"):** Columnist Ellis O. Jones comments on William Dean Howells' statistics about short-story publishing. The piece distinguishes between writers who label their work as fiction versus those who write fiction but call it fact—particularly criticizing newspapers for blending sensationalism with factual reporting. The implicit target is journalistic dishonesty masked as objective reporting. **The Advertisement:** A large B.V.D. underwear ad features a street scene with well-dressed men and the slogan "You're 'The Picture of Coolness' in B.V.D." It emphasizes comfort and freedom of movement in loose-fitting garments. **Additional Content:** The page includes book recommendations (Harlette, Daddy-Long-Legs, etc.) and a brief Massachusetts news item about legislation regulating the sale of unfit horses—seemingly unrelated filler content typical of the era's magazine layouts. The page reflects early 20th-century concerns about media credibility and consumer product marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Fiction, Fiction, Fiction ME,,WILLIAM DEAN How- ELLS has been compiling statis- tics about fiction and he is not a little appalled at the result. Something like twenty-five thousand short stories a yar published and at least twice as rejected, he figures. He is catainly too low on the number re- jected, but even then these figures of- fer no good reason for appallment. Anybody who can write at all, can srite fiction, by which, of course, we do not mean plausible, convincing, en- tertaining or verisimiltudinous fiction. But where are they who can write truth? That's. the difficult thing. Rather than be appalled at those who rite fiction and call it fiction, is it not better to beware of those who write fiction and call it fact? We at once think of newspapers as — - - the chief offenders in this regard, al- . though some of our sensational seien- | Youw’re **The Picture Of Coolness’? In B. V. D. tists, financiers and economists, to say sothing of the Congressional Record, RIFLES don’t nag you—heat doesn’t fag you in Loose pe Light are Vigorous Contestants with the Woven B. V. D. You’re not chafed and confined, as in tight fitting menepopers for ineimal, honors: “We | underwear. You joy in the feeling of muscle-freedom, as well as in the should worry about the mountains of g ; coolness of B. V. D. Coat Cut Undershirts and Knee Length Drawers, or fiction which surround us on every — i Ne whcle Mf hand, but we can be relatively serene Union Suits. Comfort and common sense say “B. V. D.” sn to hfe fy atthe fiction of the mere man of mere | To get genuine B. V. D. get a good look at the /abel. letters who plainly labels his product: On every B. V. D. Undergarment is sewed “This is not so.” This Red Woven Label Ellis O. Jones. (Trade Mark Ret, U. 8, Pat. OF, and Foreign Countries.) Insist that your dealer sells you only underwear with the B. V. D. label. B.V.D. Coat Cut Undershirts and Knee Length Drawers, Sde., 75.4 A well-told tale of long- | $1.00 and $1.50 the Garment. ago Normandy, of a mad 1 are Duke, and of a beautiful || vi Te Peers ae i easant girl who gave a $3.00 and $5.00 the Suit. love which was the mar- ; see, |vel and talk of all Nor- q ' The B.V.D. Company, mandy. , New York. Price, 75 cents net; postage, 7 cents London Selling Agency: 66 ALpermansury, E. C. Daddy-Long-Legs : Jean Webster's delicious success. A charm- hhiry-tale of fact—ideal for reading aloud. Price, $1.00 net: postage, 8 cents The Woman in Black Massachusetts [The London Times calls this first book by E. C. ITHIN the last year, according to the Boston Transcript, the Massachusetts ley “the best detective story of the century.” Legislature has passed a bill prohibiting the sale of unfit horses in private Price, $1.25 net; postage, 11 cents transactions. The Transcript says that the commonwealth has long had a law Zone Policeman 88 which forbade the sale of these unfit horses at public auctions, but private dealers have Sisry Franci’s lascst bash “and haiiisa cea been evading this law flagrantly. ; ; . feel ‘seadablo, choserenpe, shot at tes A recent case has been decided emphatically in favor of sustaining the law. In ) HAVE Canal and its workers to date. fact, the presiding judge made it evident that dealers who attempted to evade it are iBastrations, Price, $2.00 net ; postage, 1? cents likely to find themselves in jail. This seems to be a very effective way to cure un- you'tt. For sale by your bookseller. Published by scrupulous horse-dealers. We hope that in Massachusetts the idea will also spread CENTURY CO. :: :: Union Square from horses to children. For is it not true that even in this great State children are | being exploited for commercial purposes? comicbooks.com.