Life — June 26, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical piece** — it's a straightforward advertisement for the 1914 Locomobile automobile, published in Life magazine. The image shows two early automobiles parked in front of a substantial house, depicting the cars as reliable, elegant vehicles suited to affluent owners. The advertisement emphasizes new features like "Left Drive Models and Right Drive Models," electric starters, improved safety mechanisms, and comfort innovations. The text highlights engineering advances: air control under the steering wheel, electric lighting, and a new carburetor system. This represents genuine automotive development from the pre-WWI era, when such features were genuinely novel selling points. There is no satire or political commentary present — it's period advertising meant to appeal to wealthy potential buyers.