Life, 1913-06-19 · page 52 of 52
Life — June 19, 1913 — page 52: what you’re looking at
What you’re looking at
This is primarily a **Kellogg's Toasted Corn Flakes advertisement**, not political satire. The image depicts a domestic scene where one child attempts to serve another child cereal with cream and sugar, but the second child refuses, saying "never mind the cream, Sis!" The ad's pitch is that Kellogg's cereal is so naturally flavorful and crispy it requires no additions—unlike competitor brands (the unnamed "imitations") that supposedly need cream and sugar to taste good. The tagline emphasizes the product's "delightful flavor" and "unvarying freshness." This reflects early 20th-century advertising strategy: positioning one's product as superior by claiming competitors are inferior or require enhancement. The casual domestic scene was typical marketing imagery of the era, appealing to families and mothers as purchasers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ Aw, never mind the cream, Sis!” The kiddies know that Kellogg's Toasted Corn Flakes doesn’t need cream and sugar to e it taste good— itati Kelloge’s delightful flavor—the de of the imitators—and unvarying freshness make it good to eat any way, with or without the trimmings. A mo 's crisping in the oven, with door left open, is all the prepara- tion it needs, comicbooks.com