Life, 1913-06-19 · page 50 of 52
Life — June 19, 1913 — page 50: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for B.F. Goodrich Tires from Life magazine, not satirical content. The page features two cross-section diagrams of tires showing their internal construction, and an illustration at top of two men in a car (likely representing satisfied customers or manufacturers). The advertisement's central claim is that Goodrich's "Unit Molding" manufacturing process—vulcanizing all tire layers together into one piece—creates superior durability and safety. The text emphasizes that major automobile manufacturers ("pioneers of long-established reputation") choose Goodrich tires, which supposedly proves their quality. The final tagline, "There is nothing in Goodrich advertising that isn't in Goodrich Goods," attempts to build consumer confidence by claiming the company's claims match actual product quality. This represents early 20th-century automotive advertising using technical specifications and appeals to established manufacturers' endorsements rather than modern emotional marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You really ride on Goodrich Tires HE enthusiastic increase in the already tremendous demand for Goodrich Tires shows what confidence the tire user puts in experience and quality. When not only car owners, but the makers of cars that are pioneers of long-established reputa- tion continue to equip with Goodrich Tires it shows conclusively hai Goodrich Unit Molding gives value and service that count. / GOODRICH motben TIRES BEST IN THE LONG RUN Goodrich Dealers, Goodrich Branches and Goodrich Service Stations all over the country are alertly ready to satisfy your wants. No matter what car you own or buy, it will be equipped with Goodrich Tires if you simply specify them. Goodrich Unit Molding makes a tire that Goodrich Unit Molded Tires selling by can’t come apart - hundreds of thousands The Goodrich principle of Unit Molding is what we This enormous demand for Goodrich Tires has been learned in our forty-three years of experience in rubber created solely by the service which their value and quality manufacturing. By this single vulcanization all the delivers to the user. The reinforcement of the sides to layers of the tire, including the thick, tough tread, are overcome strains and preventaccidents,andthe'unifying of literally molded into a unit. ‘The layers disappear and you thethick, toughtread with the strong, buoyant body insures have a one-piece tire which must give you satisfaction. long, uniform wear, and the treads, naturally, can’t strip. There is nothing in Goodrich advertising that isn’t in Goodrich Goods Goodrich Tires themselves are Goodrich advertisements. The long history of successful, sitisfactory service, with never a season when they were anything but the best and highest quality, is to every tire user a most convincing argument why he should use them. 2, The B. F. Goodrich Company Everything That’: Best in Rubber Write for Goodrich Route Bo ering the auto tour you select. Branches C tations ta all . . books a t fi Princinal Cities ‘Declers tvorywhere Factories: Akron, Ohio Se ee