Life — June 19, 1913 — page 3: what you’re looking at

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for the Ohio Electric Car, published in Life magazine (page 1199). The ad promotes the car's "Magnetic Control" system as an exclusive feature, emphasizing safety by eliminating "cumbersome, dangerous control levers" found in ordinary electric vehicles. Instead of multiple levers requiring constant attention, the Ohio Electric uses a magnetic disc system operable from the palm—safer for emergency situations. The central photograph shows the car's interior with passengers. The headline boasts that this is "THE ONLY CAR IN THE WORLD THAT CAN BE DRIVEN FROM BOTH FRONT AND REAR SEAT." This reflects early 1900s electric vehicle technology and marketing, when such innovations were genuinely novel selling points.