Life — June 12, 1913 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Berne Ha picturesque Capital of 5 Bwiteectand will be the site | — The Truck Triumphant Swiss National Exhibition It is no longer necessary to argue that the most ext ant, ineffi- 1914 cient motor in the world is the hay-fed, four-legged motor of prehistoric man— ‘ For farther information and booklets | n ahe horse. . . only to adden eee That is now a universally accepted economic fact. = Ini 1 To the elements of commerce—such as railroads, the telegraph, steam- : oe = Interlaken jaken (Besnese Overiand) ships and the telephone—there has been added one more national insti- og. fost of Thon an Briens; The favorite resort of tution—the motor truck. The transportation of freight has been . Americans. At the foot of the Jungfrau. = motorized. ing-point for all the fa i = 3 ers from Staring point ‘Onatland. GolfLinks, Mag. = However, 1000 American manufacturers have gone further than heavy) oe state nificent Kursaal with splendid orchestra. motorizing their trucking departments. They have— Lawn Tennis, Rowing, Fishing. 3 ‘iesGaewurtte ¥ 4 ~FEDERALIZED Their Transportation Full particulars of a reliable Hotel and official character ‘ . i : 5 about Hotels in all parts 1000 American business men lyze his transportation problem Tariffs of Swijzerions, on ed have found in the Federal Truck and give him the experience and Lake of Genevathe Ital- | = iven vehicle fata Pederali: siness ten tares end theGhamarie Voniopestt tetany | the first motor driven vehicle to data of 1000 Federalized business in the well- ao “Hotel Guide of Switzerland,” solve, scientifically and perma- houses. 1913 edition, just out. ; ; the problem of Reliabl : Frage neal pletion tb ne for 10c. postage. us We have yet to have reported to above rata co nemnesl tain portation. We have tabulated pe posllea aha: net Fete i ‘or by mail for 10¢. postage. recorda-of the haula; comparative Service—or a complaint of Federal Official Information Bareau of Switzerland. Al cost, repairs and savings of Federal quality—with 1000 Federal trucks in hourly operation, That record is unique—and conclusive. truck: When we Federclize a business | man's transportation, we do more We will put you in communica- Pictures of the Soldier { than sell him a Federal truck or a tion with Federal owners in your dozen Federal trucks. We ana- own line—if you want the facts. A lively illustrated contemporary which recently inserted gratis an advertisement, Let us send you the Blue Book of Traffic “Liars wanted to write advertisements and draw pictures for the army and navy recruiting offices,” gets a reply from Ad- jutant-General Kernan. He says that no romance is indulged in by the artists who i A make these pictures and that none is Federal Motor Truck Company, Dept.L., Detroit, Mich. needed, for if young men knew what in- ducements the army and navy really have to offer there would be a long waiting list. In a sense this is truc. The education yes to which a young man who really wants to tion of learn can get by his experiences in the 1 judge Marine Corps, for instance, is of a high order. The chances for promotion for the man who wants to be promoted and who has the qualities that in civil life > topic, lead to promotion are exegJent. The pay is not by any means as measly as the pposed in an -aiatiee disgruntled would make out. Military en two promise binhian service makes a strong man stronger; we ble: doubt whether it often regults in making interest / a weak man weaker. Yet no one who nt, and ~ studies the pictures used in advertising nate” the recruiting offices can learn from them , b what the lives of the soldier, the sailor re 3 Automobile Tires Se ele See lies ite The searoned motorist isn't looking for a tire that will cure all tire troubles. He knows there's no fine a good looking man can look in « 2 such thing. What he wants is a tire that will overcome the great, big majority of troubles, the uniform aboard a horse or on foot. They ovel \ ones that are conquered by the real rubber that goes into hand-made Kelly-Springfield tires, can see what fun it must be to take part KELLY-SPRINGFIELDTIRECOMPANY, _ 229 West 57th Street, New York in the firing of a big gun under favorable Branch offices tn New York. Chicago, Philadel phia, Boston, St, Louls, Detroit. Clacinnatt, San Francisco, circumstances. . . . Drill, practise ‘The Fearn Tire age AnECHS, Cleveland, Baltimore, Seale Atlanta. Akron. 6. Bultala marches, sick call, the business of polic- Boss Rubber Co., Denver, Colo. we Haven, C ing the company street, the social stand- Atkinson Tre & Supply Co. Jackronvile, Pa ing of the enlisted man, these facts are Bea Bie Coe iene Pains Cass: not dwelt upon in the advertising. & —Syracuse Post-Standard. comicbooks.com