Life, 1913-06-12 · page 34 of 44
Life — June 12, 1913 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not a political cartoon. Life Publishing Company is selling art prints for home decoration and gifts, featuring works by popular American illustrators of the era (Balfour Ker, F.W. Read, C. Coles Phillips, and others). The prints depict sentimental domestic scenes—children playing, couples in romantic moments, social gatherings—reflecting early 20th-century middle-class values. Titles like "Are You a Good Boy?" and "The Cup That Clears" emphasize morality and sentiment. The page demonstrates how Life magazine monetized its illustrated content, offering photogravure reproductions at various price points ($1-2). This was a standard publishing business model: build readership with humorous/sentimental art, then sell prints to decorate American homes. The imagery reflects prevailing gender roles and romantic ideals of the period rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cope, Life Pa. Co. ‘ Life’s Prints For Gifts or For the Home WOW ARE THE MIGHTY FALLEN fee” interesting ‘By Nest Benen Clever and interesting Photogravure, 20 x 15 in. pictures, reproduced in $ sed real copper plate photo- gravure. Copr. Lite Pub, Co. padi PLAYING BRIDGE By Balfour Ker ARE YOU A GOOD Boy? imile in color Mounted for framing, 12 Price 50 cents These prints repre- sent the work of some of our best present-day American artists in the fields of humor and sentiment. : Any $2.00 picture * may be had in a $1.00 photogravure. Size 15 THE FIRST SCARE By Balfour Ker x 20 inches. India Print, 22 x 18 in, Prints are shipped prepaid, to any addres upon receipt of price. SUE'S A JOLLY GOOD FELLOW'* By F.W. Read Photogravure. 20 x 15 in. $1.00 Cone, Lite Pub. Co. A DESPERATE CASE By Balfour Ker Photogravure, 20 x 15 in, $1.00 Copr. Lite Pub. Co. “The cup that cle Today of past regrets ani By C. Coles Phillips India Print, 22 x 18 in. 00 LIFE PUBLISHING COMPANY, 17 West 31 Street, New