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Life, 1913-06-12 · page 32 of 44

Life — June 12, 1913 — page 32: what you’re looking at

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Life — June 12, 1913 — page 32: Life, 1913-06-12

What you’re looking at

This Life magazine page contains satirical commentary on social behavior, primarily targeting women's attitudes toward service and consumerism. The main article mocks women who refuse to transport their own department store purchases, insisting on paid delivery instead. The satirist suggests this reflects women's desire to be served by "subservient menials"—that they're inherently authoritarian and enjoy exercising power over social inferiors. The piece dismisses this as natural feminine psychology: "Women love to be served." A secondary anecdote ridicules women who spend effort on beauty treatments while ignoring simple, old-fashioned methods like steam facials. The page also includes advertisements (Allen's Foot-Ease powder, Egyptian cigarettes, Gibson whiskey) and travel promotions, typical of the era. **Context for modern readers:** The satire reflects early 20th-century gender stereotypes presenting women as frivolous, status-conscious, and inherently bossy. What the writer treats as amusing character flaws—wanting service delivery—we'd now recognize as reasonable consumer choice.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Women and Parcels The delivery manager of a large New York department store wants to know why women will never take home their parcels 1m their automobiles. No matter how small the parcel or how capacious the automobile, the request for “ special” delivery is almost invariable. Now it is not exactly our business to instruct New York delivery managers in the ramifications of the feminine mind. But we have made some study of this matter, being married, and we are always willing to oblige. The explanation is a simple one. Women love to be served. The cream of their existence is to give orders and to have them carried out by abject and subservient menials. They are born slave-owners, and the hunger for the service of social inferiors shows itself in a bundred ways. That is why TALLEN'S FOOT-EASE Shake Into Your Shoes Allen's Foot= Ease, the antiseptic powder for the feet. It'r painful, swollen, smarting, tender, nervous feet, and instantly takes th ing ontof corns and bunions. It's the greatest comfort discovery of the age. Allen's Foot-Ease makes tight-fitting Or new shoes feel easy. Itisa certain rellet for ingrowing nails, , callous and tired, aching feet. "We have over 80,000 testimonials, TRY IT TO-DAY. Sold everywhere 25c. Do not accept any sub- stitute. Sent by mail for 26q in stamps, FRE TRIAL PACKAGE tent by mail, Address, 8. OLMBTED, Le Roy Che utmost in Mildness EGYPTIAN S “The Clmast m Gparettes: Gk Tips orPlain they refuse to carry a paper of pins with them into their automobiles. They want a sense of service, a retinue, lackeys. There is no charge for this information. Argonaut. Discarded Women who spend most of their time trying to improve their complexions never think of the old-fashioned method of steaming them over a washtub. —Chicago Ne ‘The Giteon Distilling Company. Philadelphia, Pa. The Ideal Year to Visit HOLLAND THE PICTURESQUE ‘The Centenary of the Restoration ot Holland's Independence will be celedeated tls summer by Interesting exhibitions and FESTIVITIES IN 30 TOWNS toctuding the Inauguration of the Peace Palace at The Hague, A visit to charming Middelburg. the Gem City of Holland with Its quaint, old-ceatury manners and customs, should bea of every tour. uickest route from England to Holland ts via Flushing, ‘on the new steamers de luxe, the largest crossing the channel For booklets tme-tables and all Information apply to erican Agency, Netherland State Railways aad Flush+ tng Route, 334 Fifth Av w York. A Traveler's Measure John D. Rockefeller, Jr., was talking, on his trip home from Panama, about tips on ocean liners. “There is a fixed unit of tip $2.50—or, at least, there used to be,” he before everything went up, and most travelers go above rather than low the unit, Travelers, as a class, are generous, and at any rate I have no patience with the stewards and waiters who complain, “(A steward, on an ocean liner, one: said to me at the end of a voyage “*Mr. Blank ain't worth much—I can tell that.’ “How can you tell?” said I. “Oh, he answered, ‘it's easy for us ewards to take a man’s measure.’ ““T suppose,’ said I, ‘you measure him from tip to tip?’” —Washington Star. “Dartixc, do you love me for myself alone?” “Why, certainly, Charles. But you really have that $50,000, haven't you?” —Louisville Courier-Journal. A teaspoonful of Abbott's Bitters with your Grape Froit makes an ideal appetizing tonic. Sample of bitters by mak agcts.instamps, C, W, Abbott & Co., Baltimore, Md. azines, maneni all tast steams residen hand-b comicbooks.com