Life — June 5, 1913 — page 52: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not a political cartoon. It advertises Pall Mall Famous Cigarettes, emphasizing their affordability: "A Shilling in London / A Quarter Here" (comparing British and American pricing). The advertisement features an etching labeled "Pall Mall Etching No. 5: Sleepy Hollow Club"—a romanticized illustration of a grand mansion surrounded by grounds with figures in period dress. The image evokes literary prestige and leisured sophistication, likely referencing Washington Irving's "The Legend of Sleepy Hollow" to associate the cigarette brand with American cultural heritage and genteel appeal. A cigarette package is prominently displayed in the foreground, serving as the focal point for the brand pitch. This was typical LIFE magazine advertising from the 1910s era.