Life, 1913-06-05 · page 49 of 52
Life — June 5, 1913 — page 49: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The dominant feature is a large Schlitz beer advertisement occupying roughly half the page. **The Advertisement's Argument:** The ad's headline "Pure Beer Will Not make You Bilious" addresses a genuine contemporary health concern—beer was widely blamed for causing digestive upset and nausea. Schlitz responds by emphasizing their purification process: filtered water from deep underground, filtered air during cooling, and aged storage in glass-enameled tanks to prevent fermentation in the stomach. **Historical Context:** This reflects early 20th-century anxieties about food and beverage safety before modern food regulations. The ad also shows two men in what appears to be a commercial transaction, typical of period advertising imagery. The page's other content consists of book reviews and a Boston Garter sock advertisement—standard magazine filler material of the era. There is no political satire present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- 1149 nme ———)8 coln. (D. Appleton & Co. $1.30.) Come to The Woman of the Twilight, by Marah Ellis Ryan. (A. C. McClurg & Co. $1.35.) Peggy in the Rain, by Ralph Henry Barbour. (D. Appleton & Co. $1.25.) The Ambition of Mark Truitt. (Bobbs- Merrill Co. $1 S Peace Palace at The Hague The Efficient Age, by Herbert Kauf- The formal dedication of Cornero's Revs man. (Geo. H, Doran Co. 75 cents.) This year wit] mark the Inauguratica of the Poems, by Herbert Kaufman, (Geo. H. Doran Co. $1.25.) Vint Holds Your Sock Smooth as Your Skin That's what counts with you. Next you want snug comfort, and finally, the service that only the materials and making can give. Books Received ma ke you Bi li ou Ss In Accordance with the Evidence, by Oliver Onions. (Geo. H. Doran Co. We go to Bohemia for hops; one of our partners $1.25) selects the barley; water is brought from rock 1400 The Debit Account, by Oliver Onions. (Geo. H. Doran Co. $1.25.) feet under the ground. The Happy Family, by Frank Swinner- Not only is Schlitz—every drop of it—filtered through white toa. (Geo. H. Doran Co. $1.25.) ane, a ite 3 ; Fortitude, by Hugh Walpole. (Geo. wood pulp, but even the air in which it is cooled is filtered. H. Doran Co. $1.40.) Before it is offered to you it is aged for months in glass Out with the Birds, by Hamilton M enameled tanks. It will not, it cannot cause biliousness. It will Laing. (Outing Publishing Co. $1.50.) fi * h. Court Masques of James I, by Mary not ferment in your xomach, Sull; 6 "s Sons. ¥ Fs , ne me ite - Putnam's Sons.) Light starts decay even in pure beer. Dark glass gives the dae adie ie Caan eh ie best protection against light. The Brown Bottle protects Schlitz (G. P. Putnam's Sons. purity from the brewery to your glass. The Conspiracy, by Robert Baker and i i John Emerson. (Duffield & Co. $1.25.) More! and! more People ves A lorie destaniing Schl A Preface to Politics, by Walter Lipp- Why don’t you demand this pure beer? mann. (Mitchell Kennerley. $1.50.) crown Hogar Revelly, by Daniel Carson Goodman. (Mitchell Kennerley. $1.35.) eat | The Garden of Desire, by Edna Worth heii 9 Underwood (Mitchell Kennerley.) rane uecess in Gardening, by Jessie Pea wSehlae” body Frothingham. (Dufficld & Co “ae $1.25.) Seing Nature First, by C : ature First, by Clarence M. Weed. (J. B. Lippincott Co. $2.00.) | @ si Ere cw) he Beer Port. (The Macmillan Co. $1.75.) desi "That Made Milwaukee Famous. comicbooks.com