Life, 1913-06-05 · page 4 of 52
Life — June 5, 1913 — page 4: what you’re looking at
What you’re looking at
This is a humorous advertisement for an upcoming special issue of *Life* magazine. The central image shows a skeletal figure (representing bad luck or death) holding a candle next to a grandfather clock, with the caption "Maybe I Won't Obey That Impulse." The "Hoodoo Number" plays on superstition—referring to the issue as a talisman against accidents. The accompanying text humorously suggests readers carry a copy for protection: if struck by a trolley, auto accident, or other mishap, possessing this magazine will guarantee "good luck for ever after." This satirizes both contemporary anxieties about modern transportation dangers and the public's susceptibility to superstitious beliefs. The skeletal figure and dark imagery make the joke about mortality darkly comic while advertising the upcoming special issue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BEWARE! The Hoodoo Number of / ife Coming Next Week “ Maybe I Won't Obey That Impulse” This number, as its name implies, is a talisman of oppor- tunity. Ifyou arerun over by a trolley or an auto, or if a safe falls on you or your wife is on your DO RVOUTINTEND trail, by having a copy of the Hoodoo TO SEE ANY LIFE Number of LIFE on your person at the time the accident occurs, you will have good luck Narragansett Pier $125 per week for ever after. anil ces Newport $500 “ as Foreign $1.26). Send LIFE f Asbury Park seer / three months to Adirondacks $ 33“ é Europe $98“ SCALE OF PRICES THE IDEs bem Ce Three Months’ Subscription $1 for 13 weeks (See Coupon) Open caly to new subscribers: no subscription een ete rte This ender mut come SPSS directs aoe torough an agent or desler. f A Lucky Hoodoo LIFE, 17 West 31, New York Ia Gate Mah ON ae eee IW ee g Seber iotien ONE YEAR $5.CO (CANADIAN $5.52 FOREIGN $6.04) Life (dated March 27) can procure copies— One Dollar (see coupon) ten cents each—by remitting to Life ce. comicbooks.com