Life — June 5, 1913 — page 2: what you’re looking at

What you’re looking at

# Fatima Cigarettes Advertisement This page is primarily a **cigarette advertisement**, not satire or political commentary. It depicts a man in formal attire using what appears to be an early telephone or electrical device with two headset-like components emerging from a basket of cigarettes. The ad claims Fatima Turkish-blend cigarettes are "Always a 'Good Buy'" at 15¢ per package, emphasizing "extra quality, freshness and economy" while asserting it's "the biggest selling cigarette in America." The tagline "Distinctly Individual" appears below. The scene's purpose is unclear—it may represent some kind of technical or scientific endorsement, though without additional context, the specific meaning of the imagery remains ambiguous. This reflects early-20th-century advertising style promoting consumer products.