Life, 1913-06-05 · page 10 of 52
Life — June 5, 1913 — page 10: what you’re looking at
What you’re looking at
This page is primarily a **Goodyear Tire advertisement**, not satire or political commentary. It announces a new tire product called "No-Rim-Cut Tires" priced 11% less than the previous year. The ad emphasizes that rubber prices dropped, factory costs decreased, and new machinery increased production capacity to 5,000 tires daily. These efficiencies allow Goodyear to pass savings to consumers—11% price reduction with no quality compromise. The tires are 10% oversized compared to standard sizes, last 25% longer than older clinchers, and eliminate rim-cutting problems. Goodyear boasts that more of their tires were sold over 12 years than competitors combined, and claims 800,680 units contracted by car manufacturers. There is no apparent satire here—it's straightforward commercial advertising typical of Life magazine's paid content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No-Rim-Cut Tires 10% Oversize 11% Less This Year Rubber has dropped a little. our factory cost, because of multiplied output, has dropped a little more. Our new factories are completed, and we've equipped them with the latest labor-saving machinery. What You Save You save, by using these new-type tires, all the ruin of rim-cutting. And that is what wrecks 23 per cent of the old-type clincher tires. You get extra capacity. No-Rim- Cut tires are 10 per cent larger than the same rated size in clinchers. And that oversize, under average condi- tions, adds 25 per cent to the tire mileage. And now you save on price—!1 per cent under what these tires cost last year. No Extra Price No standard tire of any type costs less than No-Rim-Cut tires today. Hooked-base tires—tires which rim- cut—now cost the same as these new-type tires which don’t. Tires just rated size now cost as much as these oversize tires. Consider how it pays to insist on these sav- ings when they cost you nothing extra. And last year. Their Records No-Rim-Cut tires, when they cost more than clinchers, came to outsell all others. The demand for these tires has doubled over and over. It has be- come the sensation of Tiredom More Goodyear tires were sold last year than in the previous 12 years put together. And car makers alone have contracted this year for 890,680 of them. Now No-Rim-Cut tires cost no more than old-types, and our demand from users so far this year has jumped 85 per cent. Just Be Fair All we urge is fairness to yourself. —(OoDSYEAR No-Rim-Cut Tires With or Without Non-Skid Treads all Now we have a capacity pretty close to 8000 motor tires daily. As a result, No-Rim-Cut tires are costing about 11 per cent less than Test the tires which, on countless cars, have shown the lowest cost per mile. One glance will show that these tires can’t rim-cut, that they are over rated size. Find out how this lowers tire bills. Hundreds of thousands of men who have done that now use Good- year tires. Also be fair to us. For 14 years our experts have worked to lessen tire upkeep. And we are still spend- ing $100,000 yearly on research and experiment. Now comes this If per cent re- duction. Doesn't this record, in your estimation, call for a test of these tires? Write for the Good- year Tire Book—14th- year edition. It tells known ways to economize on tires. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. comicbooks.com