Life, 1913-05-29 · page 6 of 44
Life — May 29, 1913 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for the Ohio Electric Car Company of Toledo, Ohio. The headline "The Only Electric in the World" promotes the Ohio brand as uniquely superior. The illustration depicts elegantly dressed figures—a woman in a long dress and men in formal attire—alongside multiple Ohio electric vehicles, suggesting luxury and respectability. The advertisement emphasizes distinctive features: Double Drive, Magnetic Control, Magnetic Brake, direct drive without universal joints, Automatic Cut-Out, and "Viernese Models" (imported from Vienna). The copy appeals to comfort and safety, particularly highlighting the car's suitability for women drivers ("drive in perfect safety"). This reflects the early 1900s electric car market, before gasoline engines dominated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WITH the Double Drive WITH the Magnetic Control WITH the Magnetic Brake These are all exclusive Ohio features—and there are more. qhe old fashioned The mater Onto way—Ave passengers, ronteveat drire scith unobstructed thee. The modern Odo way—arite tn pricacy and comfort from the rear seat hen alone. The Only Electric in the World— The Ohio is the only car in the world that can be driven from both front and rear seat, at your convenience. Alone, you drive from the rear in privacy. With guests, you drive from thefront in safety. Cumbersome, dangerous levers are abolished. Every operation is con- trolled from a small disc that fits easily into the palm of the hand. Operates by merely pressing a button. Quick, sure and exception- ally simple. how much they will add to your enjoyment of your car. Beautiful descriptive catalog mailed on request. OHIO ELECTRIC CAR COMPANY, 1505 West Bancroft Street, Toledo, Ohio WITH the direct drive without universal joints WITH the Auto- matic Cut-Out WITH the Vier- nese Models Achainless, direct shaft drive, with only a single ball-and-socket joint in the entire transmission. Less shock, less waste of power, greater efficiency. This is connected with the emer- gency-brake pedal. As your foot presses down the pedal, the power is automatically turned off. This aristocratic, dignified and ar- tistic body design—imported from Vienna—has made the Ohio the most admired car in America to-day. See the Ohio Representative in your city, and judge for yourself comicbooks.com