Life — May 29, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not a satirical cartoon. It advertises the Locomotile automobile, manufactured by The Locomotile Company of America in Bridgeport, Connecticut. The ad emphasizes the car's features through text overlays: "Greatest Safety," "Greatest Comfort," "Best Electric Motor Starter," and "Costliest Electric Lighting." The image shows period automobiles parked on a tree-lined road, presenting them as vehicles suitable for leisurely drives. This reflects early 1900s automotive marketing, when electric cars were luxury items and manufacturers competed on comfort and innovation rather than speed or affordability. The emphasis on electric features—a starter and lighting—highlights technological advantages of the era.