Life — May 29, 1913 — page 12: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ify LA Renan Toga effect SAY way te bl Castings & Pantage — 1068 Men of. America, = LPB Ahoy! Life's Fashion Reform League Announces a New Regime in the Wearing of Clothes—Wonderful Results Obtained Already— Many Heroes Come to the Front E have a wonderful announce- ment to make. Something so inspiring and revolutionary as to give us all a new sense of life. A new era is dawning for the men of America. Summer time, with all its glorious possibilities, is almost here, and every man in this country who reads these lines must rejoice. The yoke is now fallen from our necks. Freedom from its mountain height has come down and torn off the a Cassock, (clencal)— Fy9 Shoe aterty in the dumb and amazed spirit which those who have been under the yoke so long always display. When, for instance, we announced that dress suits would no longer be worn, the old- timers held up their hands in horror, “T have been used so long,” writes one gentleman, “to sweltering every summer in a black Tuxedo, that the idea of putting on anything comforta- ble at a dinner party or any other so- cial function was at first very abhorrent a» Fyt —yackt Mofti— Navel neglige’) “Comfortable clothes for men” coat tails which have for so long ob- sessed us. This league is never satisfied. Some time ago we announced that Ameri- cans should originate their own style, and the maxim, “ America for Amer- icans,” became a byword all over this country. We have now to announce another startling innovation. It is nothing less than comfortable clothes for men. Such an idea, of course, is entirely new and at first was received by the public to me. But at last I realize that I am free.” Among other things which we are gradually abolishing are the linen col- lar, suspenders, garters, trousers, belts and hats, Please send your designs to our Men’s Department, Life’s Fashion Re- form League, Life Park (formerly Central). We are glad to say that several vol- unteers have come forward to try on some of the new garments which we Melody Now summer returning There rises the yearning For youth's tender learning Of passion’s first sigh; The spring’s old, sweet madness, The spring’s old, wild gladness When knowledge and sadness Were far as the s The first bird that’s winging, Of rapture is singing, The first bud is bringing The lure of the green That swiftly is flying O'er mountains, and dyeing Each valley low lying With verdure's frail sheen. The sweet breeze that passes Athwart the pale grasses, Sings soft of the lasses Whose beauty was gold. How strange the same longing To springtime belonging Our winter is wronging, These days we are old! Leolyn Louise Everett. have made. We are experimenting with a new white flannel toga, which is very similar to the one worn by the Romans. This toga is thrown loosely over the shoulders, and several of our courageous customers have been walk- ing up and down Fifth Avenue in or- der to establish the sty’ These gen- uemen have naturally been subject to all of the obloquy which comes with pioneer work. One of them was mobbed yesterday by a crowd of young girls, and another one was taken to the tombs. Also, several well-known citizens voluntarily took off their frock coats and burned them in front of one of our buildings. We hope shortly to have a law passed through the Albany Legislature (as soon as we can raise money enough to do it) to abolish the silk hat through- out the State. AKER: I hate to be an outsider ata family reunion. They're aw- fully trying. . Barker: Yes, you never know whether the shabbily dressed old lady is a poor relation or a rich one. comicbooks.com