Life, 1913-05-22 · page 33 of 48
Life — May 22, 1913 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct elements: **"On the Automobile" essay** (left column): A satirical complaint about early 1900s urban traffic hazards. The author, Simeon Ford, critiques automobile drivers—particularly their excessive horn-blowing—as a menace to pedestrians. His joke: "every jackass runs an auto," and smaller cars have disproportionately loud horns. He references Shakespeare to mock drivers' aggressive behavior. The humor relies on the novelty and chaos of automobiles competing with trolleys and pedestrians for street space—a pressing urban problem of that era. **"Twenty Timken Veterans" advertisement** (right): A product testimonial using military language. It advertises Timken axle bearings by describing twenty taxicabs that have each traveled 75,000 miles before being retired. The "veteran" metaphor suggests durability and reliability. The accompanying photograph shows mechanics inspecting or servicing vehicle axles, emphasizing the product's industrial toughness through real-world use cases. Both pieces reflect early 1900s concerns: automobiles as disruptive urban technology, and industrial manufacturing as a source of pride and commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On the Automobile Our streets have always been hard enough: to navigate, heaven knows, but nowadays, with the electric trolleys and the automobiles added, pedestrianism has degencrated into a mere succession of frenzied leaps and convulsive stops, and our progress to and fro is like that of the gartled fawn, which “ Bounds from crag to crag, Hearing the hunter's horn.” Shakespeare, who was up-to-date and alittle ahead of it, said: “No man means evil but the devil, and we shall know him by his horns.” This eternal horn-blowing is a nui- sance and a nerve-destroying crime, and js unnecessary and silly. I have noticed that the smaller the auto the bigger the horn. To hear one of these little tin wash boilers, with a one-horse-power en- gine and a twelve-horse-power horn and 2 twenty-mule-power driver, coming down the avenue, you'd suppose that Gabriel with his trumpet had broken loose at last, and when you look up, ex- pecting to sce a trump, you see nothing but a two-spot Tdon't claim that every man who runs an auto is a jackass, but I do claim that every jackass runs an auto. I run one myself. But when I run over a pede: trian, I just mow him down in a qu dignified and refined manner, and don’t add insult to injury by frightening him to death before I kill him. —From “A Few Remarks,” by Simeon Ford. Copyright 1903 by Doubleday, Page & Co., through whose permission we reprint the abor A Happy Marriage Depends largely on a know! edge of the whole truth bout self and sex aod their elation to life and health, This knowledge does nol come fat ly of itself, nor correctly from ordioary. every-day sources. SEXOLOGY (Ulustrated) by Weldtaw U. Walling, AM wholesome way in one volume MoD: [nverts to:9 cent, ge a Pather s Ruowledge 1 Allin one volume. Illustrated, $2, postpald. Write tor “Other Peopie's Opinions” and Tate of Contents. Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. No Foods Sold 400d cream, certatnly caused my eatarrh and grt your diet of lean’ meats, green vegetables. fruit, fe in a few weeks. My complenion imoroved wonder: power increased. and my nancial success was ieceane * Getelency or excem of certain fonds causes lscasea. combinations and quantities cure. ‘are the chief causes of Vance diseases aro Ry ieiroctivo new book “Zhe Now Brainy Dict Food Expert, Dept. 72-2, Washington, D.C, | WANTED FOR = PLOTS Motion Picture PLAYS vite them. Manufacturers now paying $25 to $100 for Serres Ss ys ta ales, Ne oe Toe fos fe ASUCUTED MOTION PICTURE SCHOOLS, 614D Sheridan Read, Chicago : Twenty Timken Veterans Having outlived one set of cars, these axles are starting on another 75,000-mile campaign The twenty cars are gone—literally worn out in the hardest kind of service, that of the taxicab. Dashing over uneven pavements, around corners, over cob- blestones and car tracks—rushing to make a train—out into the suburbs and back—hurry calls at every hour of day and night, where speed might mean life or fortune — ‘Three long years these cars stood the killing pace and then they were lumiseed with he honors of wate ae Ps shea they re veteran. Timken-Detroit ales, too, were mustered out— but they have re-enlisted f ae eae eee Ip all thove twenty Umes 75,000 miles there wasn't a broken gear o Tim. ken Bearing!” The axles are in perfect condition! ‘And now their owner. The Walden W. Shaw Livery Company of Chicago. Js building twenty sew cars, under which these Timken veterans will serve! or Jearg to come he Shaw Company have been fn the taxicab business for five years. They keep accurate records. They knew values of every part. The frvi Hi: Geyser, Manager of the Mechanical Department, tried # types of axles and bearings. Since then he haa used ‘There are big reasons—and mighty inter ‘storiee—back of Timken records of serv- ‘ou'll find them in the Timken Primers, H-9 “On the Anatomy of Automobile Asles,> $24,110, “Oa the Care and ‘Character of arings."” Sent free, postpaid, from either address below. THE TIMKEN -DETROIT AXLE CO. Detroit, Mich. THE TIMKEN ROLLER BEARING CO. ARIOUS vice investigations reveal the fact that, during a given period, a certain number of people go wrong, while the rest of the people go right. After the people who go wrong go wrong, they become a problem for the people who go right. But, as the people who go right, never having gone wrong themselves, know nothing of the circumstances attendant upon those who go wrong, they make slight headway with this problem which is thrust upon them for solution. Some people, of course, go partly wrong in one way; others in other wa: but, as the way in which the other fellow goes wrong is always worse than the way we go ourselves, attempts at mutual and reciprocal betterment proceed haltingly. Hence the perennial presence of prudish, prurient and pornographic palaverings. comicbooks.com