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Life, 1913-05-22 · page 3 of 48

Life — May 22, 1913 — page 3: what you’re looking at

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Life — May 22, 1913 — page 3: Life, 1913-05-22

What you’re looking at

This page is **primarily an advertisement**, not satire or political commentary. It promotes the Edwards-Knight automobile, priced at $3,500 fully equipped. The ad highlights technical features: a four-cylinder Knight Motor with sliding sleeves, wire wheels (claimed superior to wooden ones), left-hand drive, center controls, and Lancashire Cantilever rear springs. The copy emphasizes engineering innovations and invites readers to test drive the vehicle or visit showrooms in New York, Philadelphia, Rochester, Chicago, and Newark. The left sidebar contains smaller technical diagrams and specifications. There is no identifiable political satire, caricature, or social commentary. This represents straightforward automotive marketing typical of early 20th-century magazine advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Do you know that a four-cylinder sliding sleeve Knight Motor is more flexible than a six-cylinder poppet valve engine? Runs slow or fast with the same easc—no pounding when starting or when on the up- grade—more efficient and quieter the longer it runs. The Edwards- Knight has this wonderful silent Knight Motor. The S. U. CARBURETER is re- markable for its simpli It hi absolutely no adjustments and only one moving part. Full range of en- gine power at all times without any atten- tion, The Edwards- Knight hastheS.U. Here’s a wonderful new car that incorporates more advanced features than any other car on the market! EFORE you close on car you should investi: the remarkable -flexibility, power and quietness of the wonderful Knight Motor —you should experience the charm of riding over Lanchester Springs—you should give wire wheels a cobblestone road test and note how gloriously they float over the rough spots—you should study the marked advantages of left-hand drive and cen- tre control—you should thoroughly ap- preciate the superiority of the positive non-splash system of lubrication—and Edwa rds - a critical examination. _* \ You cannot afford to make an automobile investment and not _ Wire wheels mean over 50% more tire mileage than wooden wheels. They float rather than bounce over the rough spots, Nearly 80% of all foreign cars have wire wheels They're lighter, cooler, muc stronger and more resilient. The Edwards-Knight has wire wheels. _ The clever combina- tion of a SIMMS MAGNETO, aKELLOGG POWER TIRE | PUMP and a ROTARY WATER PUMP, all driven on one shaft by a silent link belt, is a feature of the Edwards-Knight. Price $3500 Completely Equipped Edwards Motor Car Co. U. S. RUBBER BLDG., 58TH ST. & BROADWAY, NEW YORK PHILADELPHIA ROCHESTER 1926 Arch Strest CHICAGO ers acknowl- edge :the worm gear as the ideal form of transmission. It makes for silence, less vibra- tion and_a_ steadier pull. A distinction of the Edwards-Knight is a worm-driven rear get the largest possible return for your mo its the engine, the transmission, the lubrication, the 1135 University Ave. 1429S. Wabash Ave. 299 Central Ave Two universal joints instead you should know why the U. S. L. is the best of all electric lighting and starting systems. These are but a few of the many di tinctive features that make the Ed- wards-Knight the greatest of all auto- mobile values. Back of this new car are the men who per- fected the famous Stoddard-Dayton, men who have included in the Edwards-Knight all the newest and best features that both European nd American engineering practice have to offer. hat they have accomplished what other man- ufacturers only dreamed of in the ultimate car is evident enough to anyone who will give the fascinating Knight No matter whether uspension, the body or the accessories you're most interested in, a close chas- sis investigation and a practical road demonstration will con- vince you beyond a shadow of a doubt that your car should be an Edwards-Knight. You'll not J any car, no matter what the price, that has so many great big valuable and distinctive features. New York drop into ent show rooms and sual car or phone special appointment to make a practical road test. Any of our branches will gladly afford you the opportunity of a thorough demonstration, Ilus- trated literature on request. FOUR MODELS—Five Pas- senger Touring Car, Four Pas- senger Torpedo, Roadster, Seven Passenger Limousine ($4600) NEWARK Lanchester Cantilever I eliminate shoc weight of these sj ar Springs The entire is on the frame ght on the axle. They cut spring vibration in two—re- sult, less tire wear and the maximum absorbers. —no unsprung we of one on the driving shaft of the Edwards-Knight, cach joint taking its own share of the ang- ulardisplacement, which means that vibration in this wonder- fully comfortable car is duced to a negligible mi mum. of comfort and casy-riding qualities. The Edwards-Knight is equipped with these remarkable springs. comicbooks.com