Life, 1913-05-15 · page 5 of 52
Life — May 15, 1913 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features a vintage advertisement for **Peerless Trucks**, manufactured by the Peerless Motor Car Company in Cleveland, Ohio. The ad includes an illustration of an early motorized delivery truck with wooden slat sides, bearing signage for "Pope & Cottle Co., Lumber, 140 Carter St, Chelsea." The advertisement functions as a **testimonial**, describing how the Curtis & Pope Lumber Company—Boston's largest lumber dealer—successfully operated Peerless trucks over several years. The ad emphasizes the vehicles' durability, low maintenance costs, and strength as reliable investments for heavy hauling. This represents typical early 20th-century commercial advertising, promoting industrial trucks to business owners rather than containing any satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PEERLESS TRUCKS Standardized as the Best Investment TH Curtis & Pope Lumber Company—the largest lumber dealers in Boston—have been operating motor trucks at their main yard for three years. Two years ago they bought a 3-ton Peerless for their Chelsea branch ope & Cottle Co.) After it had been in use for a year, a second Peerless was installed at the same point. Both Peerless Trucks have given satisfactory service at a low maintenance cost. The experience of the Chelsea branch resulted in an order for five 4ton Peerless Trucks to standardize the equip- ment at the main yard. The durability and strength of Peerless Trucks, resulting from proper heat treatment of steel and careful construction, have shown them to be the best investment for all kinds of heavy, long distance hauling. The Peerless Motor Car Co., Cleveland, Ohio Makers also of Peerless Passenger Cars ALL THAT THE NAME IMPLIES comicbooks.com