Life, 1913-05-15 · page 33 of 52
Life — May 15, 1913 — page 33: what you’re looking at
What you’re looking at
The Willys-Overland Company advertises their $985 car model, emphasizing value. The sketch shows an early 1900s touring car loaded with passengers and luggage, conveying practicality and capacity. The advertising pitch compares the Overland favorably to average $1200 cars, arguing consumers get equivalent specifications for less money—a direct value proposition. The slogan "Why pay more than $985 when $985 will buy you as much as $1200?" is a straightforward economic argument. This appears in *Life* magazine's advertisement section (page 989), not as editorial content. There is no political cartoon or satire here—just commercial messaging typical of early automotive marketing, emphasizing affordability and availability through dealers worldwide.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$985 @mpletoly Tquippod S3ed F.0.B. TOLEDO F.0. B. TOLEDO Those who examine the $985 Overland in an intelligent manner, will find in it most of the identical specifications that describe the average $1200 car. Why pay more than $985 when $985 will buy you as much as $1200? There are Overland dealers all over the world, where the Overland may be examined. Literature on request. Address Dept. 16. The Willys-Overland Company, Toledo, Ohio. comicbooks.com