Life — May 15, 1913 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical content** — it's a straightforward **advertisement for Colgate's Cold Cream and Cold Cream Soap**, published in *Life* magazine. The ad features product illustrations (a jar of cold cream, a soap bar, and a tube) arranged with decorative typography. The marketing copy emphasizes three desirable qualities: "Cleanliness, Comfort, Charm." The only notable element for modern readers is the pricing: customers could obtain a book called "Colgate Comforts" for 2 cents, plus a trial tube of cold cream for 4 cents additional — reflecting early 20th-century consumer economics and direct-mail marketing practices. This represents *Life*'s revenue model: satirical editorial content supported by commercial advertising.