Life, 1913-05-15 · page 10 of 52
Life — May 15, 1913 — page 10: what you’re looking at
What you’re looking at
This is a **Firestone Tire advertisement**, not satirical content. The page shows a large close-up of a Firestone tire tread on the left, with an inset photograph of the Chevy Chase Country Club building on the right—featuring what appears to be a vintage race car on the grounds. The ad's pitch emphasizes that discriminating car owners choose Firestone tires for mileage, traction, resilience, and road-grip. It references a book called "What's What in Tires" as proof of Firestone's superiority. The Chevy Chase Country Club image functions as a status symbol, suggesting that wealthy, discerning individuals at prestigious clubs use Firestone products. This appeals to aspirational consumers by associating the brand with affluence and good taste.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHEVY CHASE COUNTRY CLUB HE FACT that Firestone tires are seen wherever dis- criminating car owners gather is significant. Mileage unequalled, traction that reduces gas- oline expens cy that affords comfort and car protection, and road-grip that prevents skid, are the compelling reasons for this choice. The book ‘What's What In Tires,” by H. S. Firestone gives the building details. Write for it. The Firestone Tire and Rubber Co. “(America’s Largest Exclusive Tire and Rim Makers’’ Akron, Ohio All Large Cities comicbooks.com