Life, 1913-05-08 · page 29 of 48
Life — May 8, 1913 — page 29: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Lozier automobiles—specifically their "Light Six" ($3,250) and "Big Six" ($5,000) models—during what appears to be the early 1900s automobile boom. The image titled "The Courtship" shows a vintage open-air touring car, likely meant to evoke romance and leisurely driving. The advertisement targets affluent buyers, emphasizing exclusivity, mechanical precision, and superior quality as markers of status and refined taste. There is **no political cartoon or satire** present. The page simply reflects the era's consumerism and the automobile's newfound role as a luxury good for the wealthy. The copy's emphasis on "pride of exclusiveness" reveals period attitudes about consumption as status display.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The Courtship" HE SIXTH successful season of Lozier Sixes is setting a new record in the ale of high grade cars, for men who 4#zow automobiles best and who can afford to take advantage of their knowledge are satisfied with nothing less than Lozier quality. And Lozier quality in the utmost degree—mechanical precision, power, comfort and safety—is found only in Lozier cars. If you want the one car in which you can feel the pride of exclusive- ness, the pride of the best there is, Lozier is the car. With two great models and with largely i production, Lozier has achieved unprecedented success. Lozier “LIGHT SIX” $3250 Lozier “BIG SIX” $5000 A powerful light six, priced a thousand dollars below Widely acknowledged the greate any competing car. Develops over 62 actual horse Powerful beyond comparison. Smokele power. Complete equipment. eam-line body d 3 Unequalled fuel economy. Touring model and roadster (see illustration) F upremely luxurious. Touring models and roads three-passenger coupe $3850,« limousines $4450. $5000, limousines and landaulets $6500. Catalogues on request LOZIER MOTOR COMPANY, 2405 Mack Avenue, DETROIT, MICHIGAN Branches or Dealers in Principal Cities comicbooks.com