Life, 1913-05-08 · page 2 of 48
Life — May 8, 1913 — page 2: what you’re looking at
What you’re looking at
This is **a Coca-Cola advertisement**, not political satire. The page appeared in Life magazine and promotes Coca-Cola as a beverage of character and distinction. The advertisement features: - A stylized male face with a mustache, representing an idealized gentleman - Text claiming Coca-Cola "Has Character" - Imagery of hands serving the drink from a fountain dispenser into a branded glass - Marketing language emphasizing the drink's distinctive qualities: "bright, sparkling, clear," "refreshing," "thirst-quenching," and "wholesome" The advertisement uses the gentleman's visage to suggest that consuming Coca-Cola reflects good taste and refined character. The "Arrow" symbol referenced indicates Coca-Cola's branding strategy of the era. This is primarily **commercial messaging** rather than editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pobitohed every Thursday, Annual Subsciotion Entered atthe Post Oi Copyright in England Character Drink 7, This is no ordinary “drink-it-just-to-be- drinking-something” beverage. Coca-Cola has distinctive, individual qualities that you will recognize. Just to look at a glass of it tells the story —bright, sparkling, clear. Delightfully refreshing—completely thirst-quenching— absolutely wholesome. It’s worth repeating. _ bhiest-Quenching Demand the Genuine— A Refuse Substitutes, Whenever you see an Arrow think of Coca-Cola, THE COCA-COLA COMPANY, ATLANTA, GA. comicbooks.com